Engagement Marketing Lead; DTC Channels

Position Overview

Growth and Engagement Marketing Lead (DTC Channels) –

Location:

Boston

We are seeking a data-driven and hands-on Growth Marketing and Engagement Marketing Lead to drive and execute our direct-to-patient product marketing strategy. The Growth and Engagement Marketing Lead will play a pivotal role in helping more cancer patients discover Outcomes4

Me and be supported during their journey. This role will report directly to the Chief Product Officer and will own user acquisition, engagement, and retention across digital channels, including SEO, paid media, CRM, email, and app push notifications.

• CRM & Retention:
  Own lifecycle messaging strategies across email and push notifications to increase engagement and retention.
• Function as the main point-of-contact for CRM initiatives that involve partners and stakeholders across Product, Brand/Editorial, Sales, and Customer Success, ensuring a consistent and holistic patient experience while driving towards KPIs.
• Lead operational planning for CRM program execution including setting up complex automated communication journeys; defining business rules for content, triggers, segmentation, channel, and cadence; maintaining promotional calendars.
• SEO:
  Develop and execute organic search strategies to grow qualified traffic and improve discoverability.
• Paid Media:
  Manage and optimize paid online and offline channels (Google, Meta, TV, etc.) to scale user acquisition cost-effectively.
• Campaign Marketing:
  Own messaging strategies across email and push notifications to improve and optimize reach of client campaigns.
• Analyze performance across all DTC channels, identify insights, and run A/B tests to improve CAC, LTV, and activation rates.
• Analyze campaign performance, and identify insights from user behavior. Establish and maintain a disciplined experimentation agenda across channels, and deliver systematic reporting on performance to improve CAC, conversion rates, and app usage.
• Partner with cross-functional teams to deliver cohesive, timely, and personalized messaging that resonates with our users.
• Ensure compliance with healthcare marketing regulations and best practices.

About you:

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Outcomes4

Me values dedication and adaptability. Consider the following before you apply:

• Care deeply about transforming cancer care.
• Have a passion for healthcare, life sciences, data and analytics, and technology.
• Have a sincere interest in working at a fast-paced engineering and product-led startup, and the ability to scale with the organization as it grows and its needs change over time.
• Excel by seeking professional and personal hypergrowth.
• Keep up with an unrelenting pace (the week, not the quarter).
• Can balance strategic priority-setting with campaign-level execution and testing.
• Are resilient and resourceful in face of ambiguity and thrive on change.
• Bring critical thought and opinion.
• Embrace differences and disagreement to get things done and move forward: we will only succeed if we make the impossible possible.

To be successful in this role, you must possess strong technical skills and embrace new GenAI technologies. The successful candidate will be a detailed and results-oriented individual with a passion for translating business objectives into product marketing goals and managing towards achieving those goals. In addition, the ideal candidate will be driven by the mission of the company to improve outcomes for all by empowering patients and democratizing healthcare.

• 5–8 years of experience in performance marketing, growth, or lifecycle marketing—preferably in digital health, wellness, or consumer apps.
• Eagerness to explore and apply generative AI in marketing, with a track record of testing new tools to drive growth and engagement
• Demonstrated success driving user acquisition and retention across multiple digital channels.
• Hands-on experience with marketing automation tools such as Braze, Iterable, Hub Spot, etc.
• Strong analytical skills; comfortable using tools like Amplitude, Google Analytics, Google Campaign Manager.
• Highly collaborative,…