Associate Marketing Manager, Northeast

Description:

At Vibram, we're about pushing boundaries and unlocking potential. We value curiosity, creativity, imagination, and a strong drive to make things better. We thrive on change, diversity, and bold thinking. We're looking for achievers, innovators, and forward-thinkers ready to make an impact. Bring your unique skills and passion to a dynamic, constantly evolving environment. Join us and help shape what's next.

We're looking for a dynamic Associate Marketing Manager to represent Vibram in the Northeast region. Based in our Boston office, a hybrid space for design, events, and innovation, you'll serve as a critical link between our brand and the community, regional partners, and the broader footwear industry.

What You'll Do

Regional Marketing

• Act as Vibram's local face in the Boston area, leading regional partnership marketing and grassroots activations.
• Identify opportunities to increase Vibram brand awareness and engagement in the region through co-op marketing, PR, retail activations, community partnerships, and grassroots events.
• Collaborate with the local sales team to identify commercial opportunities for the marketing team.
• Develop an annual marketing channel plan for regional footwear partners to increase product visibility and consumer engagement.
• Plan and execute regional community events that deliver high-impact brand visibility.
• Manage event logistics, vendor relationships, local event budgets, and post-event reporting.
• Travel to national and regional events, supporting brand activations and retail trainings.

Retail & Brand Engagement

• Lead retail training sessions, brand clinics, and consumer events to build Vibram brand awareness.
• Serve as a brand ambassador, educating consumers, retailers, and partners on Vibram products, technologies, and sustainability initiatives.
• Partner with retail accounts to support in-store promotions, merchandising, and activation plans that drive sell-through.
• Monitor the regional retail landscape, providing regular market insights to the broader marketing team.
• Execute merchandising strategies and manage point-of-purchase materials at retail locations.

• Plan and manage events, trainings, partner visits, and workshops in Boston office.
• Oversee the local events calendar and communicate updates to internal teams.
• Engage with Boston's creative community and local footwear professionals by attending networking events and building partnerships.
• Collaborate with local organizations to co-create innovative programs that foster brand connection.
• Work closely with the internal marketing team to promote events via social media, email, and print materials.

• Hybrid work environment: 23 days onsite, 12 days remote (subject to change).
• Frequent local travel within the Northeast, with occasional national travel (up to 30%).
• Evening and weekend event work as needed.
• Must be able to lift and move items up to 40 lbs during event setups.
• Collaborative cross-functional work with the sales team, brand partners, vendors, and retail partners.

Requirements:

• Minimum of 3 years' experience in retail, event planning, or marketing, preferably in the footwear industry. Outdoor industry experience is a plus.
• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• May require participation in physical activities such as hiking or trail running, with or without reasonable accommodation.
• Strong public speaking and presentation skills with a training-oriented mindset.
• Passion for community engagement and creating memorable brand experiences.
• Excellent time management, attention to detail, and problem-solving skills.
• Proficiency in Microsoft Office (Word, Excel, Outlook) and basic project management tools.

Vibram is a dynamic, growth-focused company seeking team members who are ready to grow alongside us. We offer a competitive total rewards package, a relaxed and collaborative work environment, and an energizing culture that supports continuous learning and professional development.

Vibram is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.