Email & Retention Marketing Manager

Senior Email & Retention Marketing Manager

About the Role
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In this role, you’ll own the strategy, execution, and performance of our email and SMS marketing campaigns, with a focus on converting new leads and reactivating lapsed customers on our list. You’ll be deeply hands‑on in Klaviyo and Attentive, leveraging segmentation, personalization, and experimentation to drive results. Reporting to our VP of Lifecycle & Subscriber Growth, you’ll have the opportunity to flex your strategic and creative muscles—contributing to copy, concepts, and design for campaigns.

What You’ll Do

• Plan, build, and optimize promotional email & SMS campaigns using Klaviyo and Attentive
• Develop segmentation strategies and A/B tests to maximize engagement & conversion
• Own campaign reporting and performance analysis, turning insights into action
• Collaborate cross‑functionally with creative, growth, and product teams to align messaging, timing, and promotional strategies
• Concept and write email/SMS copy with an understanding of voice, tone, and brand positioning
• Design lightweight email graphics or templates in Figma and troubleshoot basic HTML/CSS for email formatting
• Monitor deliverability, list health, compliance, and performance metrics

Who You Are

• 3–5 years of experience in email and retention marketing, with hands‑on experience in Klaviyo and Attentive (or comparable tools)
• Strong grasp of HTML/CSS for email development and troubleshooting
• Basic‑to‑intermediate proficiency in Figma for light design and layout creation
• Analytical mindset—you love digging for trends and using data to prove out your ideas
• Strong project management skills and attention to detail
• Excellent communicator and collaborator
gt;

Experience working at a DTC brand (especially on Shopify)
• Experience working with Klaviyo, Attentive, recharge (or similar tools) is a plus

Location & Benefits
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Boston, MA or New York, NY (Hybrid: 3 days/week in office)

We Offer

• Fully covered medical benefits
• Unlimited PTO
• 401k with up to 4% match
• Work from Anywhere bank
• Wellness stipend for health & fitness

Values that Guide our Decisions in the Business

• People First – We take care of ourselves, our teammates, and our customers equally. Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business.
• Transparent and Open Communication – Say it straight or it comes out crooked—respectful and direct communication always.
• Ego is the Enemy – Always stay humble, hungry, and curious.
• Think Like an Owner – How are my actions or this moment going to affect the big picture? Make informed bets and emotionally move on from the ones that don’t work.
• Creativity and Rapid Iteration – Think big, fail fast and inexpensively.

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