SEO Omnichannel Specialist

personalise marketing, including social media features.
** Core Responsibilities
** Work with Tech SEO and Product to maintain strong schema to improve our visibility throughout search.

Liaise with internal and external partners to reflect commercial priorities and requirements LEGO Retail is a fast-paced, upbeat team which is passionate about building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences. This role will focus on creating a seamless experience between  and LEGO Brand Retail Stores through online optimizations and strong internal collaboration.

Good working knowledge of on-page SEO fundamentals and how they translate to natural search visibility Experience in SEO across various markets and identifying market nuances

Proven experience in an SEO or content marketing-focused role Strong skills in managing Google My Business, Local Pack appearance, and related tools (Yext experience desirable)
Ability to translate performance into a clear narrative for a wide range of partners

Experience with SEO research and analysis tools such as Ahrefs, SEMRush, Pi Data metrics, Adobe Analytics Excellent writing, communication and presentation skills

Experience working within complex structures and with Product/Engineering teams Experience working in-house at a large, global brand with multiple levels of approval preferred

Experience with A/B testing preferred
** Family*
* ** Care*
* ** Leave –
** We offer enhanced paid leave options for those important times.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward.

We are never still. We will always be creating, inventing, andhaving fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.
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