Marketing Coordinator

For over 35 years, New England Lab, a full-service specialty sub-contractor, has provided laboratory furniture systems that support breakthrough discoveries and scientific advancement. We are proud to have provided laboratory furniture solutions to some of the leading universities, biotech, government, corporate, industrial, and medical research facilities in the Northeast, Mid-Atlantic, and Carolinas.

As Marketing Coordinator, you will join a team-focused, fast-paced environment and will be integral in the success of New England Lab through developing our brand, print and online marketing. A Marketing Coordinator needs to have experience creating copy, designing marketing material (layout, graphics and content), managing social media platforms and managing the process from concept through completion. Proactive planning, organization, coordination and communication are all essential to your role and daily tasks.

This is a full-time, salary position with standard hours of 8am-5pm M-F, reporting to the Marketing Manager.

In the position of Marketing Coordinator, you will be responsible for the overall creation, design, production and schedule of New England Lab’s marketing program to be presented through social media, advertising, trade shows, websites, publications and awards/recognition. Communicate regularly with departments, managers and employees to engage the team and support the company vision and goals visually. You will assist departments with general marketing support such as send/receive correspondence, market/project research and managing vendor print material.

• Create digital and print design for a range of projects; including brand identity, landing pages, digital advertising media, social media graphics (static and animated), sales collateral, promotional materials, and more
• Execute graphic design projects such as flyers, invitations, collateral, digital graphics, logos, company newsletter, promotional signage, articles, print advertising and web sites
• Assist with the maintenance of the company websites and social media sites
• Social media marketing by creating, managing and growing New England Lab’s brand presence while engaging and targeting specific demographics through Facebook, Linked In and other strategically relevant online platforms
• Coordinate, manage and attend industry events and be responsible for planning company events (may be required after hours and/or minimal domestic travel)
• Responsible for media requests and determining relevance, design and content
• Responsible for, as part of the customer support team, answering questions through phone, email and website inquiries and managing online feedback
• Create or oversee (outsourced projects) any new print or website graphic media
• Manage inventory and organization of NEL clothing, literature, and giveaway products
• Responsible for knowledge of product line, applications and industries
• Assist other departments as needed (marketing, project management, technical services, executive) with communication needs
• Support sales and estimating with the daily flow of information. Assist with proposals, document management and coordination

• 2-5 years in marketing, in the A/E/C industry preferred
• BS/BA with concentration in marketing or graphic design preferred
• 2+ years of experience designing as part of a marketing or creative team in the construction industry is preferred
• Expertise with the Adobe Creative Suite (Illustrator, InDesign)
• Design capability across many mediums and channels (from print to digital and presentations, to merchandise)
• Excellent verbal, written and presentation skills
• Enthusiastic and positive approach to daily tasks, employees, vendors and customers
• Personable, able to work through changes, concerns or issues
• Dependable, driven, strong personal work ethic
• Able to effectively manage information, schedules and personalities
• Well organized and able to appropriately prioritize tasks
• Able to work independently
• Experience creating and managing content in order to grow traffic and engagement online

Please note this job description is not designed to cover or contain a comprehensive listing…