Director, Media Planning - Americas

personalise marketing, including social media features. Director, Media Planning - Americas page is loaded## Director, Media Planning - Americas locations:
Boston Hubposted on:
Posted Todayjob requisition :

** Job Description
**** Core Responsibilities
*** Media Strategy & Vision – Define and lead the LEGO(R) Group’s media planning approach for the Americas market group (US, Canada, LATAM), ensuring alignment with brand, marketing, and business objectives across markets, aligning with our global direction. Championing a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.
* Investment Stewardship & Governance - Establish and ensure standards are met and followed.
* Team Leadership & Capability Building - Build, lead, and inspire a high-performing AMS Media Planning team, while coaching local teams on standard processes, innovation, and executional excellence. This includes encouraging a culture of collaboration, experimentation, and continuous learning across both in-house and outside media agency partners. Drive cross-functional work across the Global Media team to deliver for AMS.
* Partner & Executive Influence - Serve as the subject matter expert for paid media across the Americas, engaging with executive leadership, BU HoM, and external partners to drive alignment and advocacy.
* Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.
** Do your part in our team succeeding
** In this role, you will architect and lead the media planning vision for the Americas region. You will develop groundbreaking, high-impact campaigns that drive brand growth, deliver commercial outcomes, and deepen connections with audiences across the US, Canada, and Latin America.

Reporting to the Head of Global Media Planning, you’ll guide campaign strategy for key campaigns, develop strong internal and external partnerships, and ensure that our media investments deliver against both brand and commercial goals.
* Extensive experience in digital and traditional media, with a significant amount of time spent in a regional leadership role at a top-tier brand, tech company, or agency.
* Proven success leading media transformation, digital innovation, or data-driven marketing at scale.
* Strong commercial competence with experience managing multimillion-dollar global media investments.
* Deep knowledge of the AMS media landscape, ad tech ecosystem, and evolving privacy/regulatory environment.
* Exceptional executive presence, with the ability to influence key collaborators and inspire cross-functional teams.
* Proven record of managing media agency relationships internally and externally.
* Passion for building inclusive teams, developing talent, and fostering a high-performance culture.
* A commitment to purpose-driven, ethical marketing in line with the LEGO Group’s values and mission.
** Relocation
* * There is no relocation budget for this role.
** Hybrid*
* ** working*
* ** model
* * Our workplace enables our LEGO colleagues to be and do their best roducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.#LI-LW2  #LI-Hybrid
** Compensation
* * The salary for this position has a range of $ - $ based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to…