General Manager

Sloomoo celebrates joy through an interactive experiential world, focused on slime, hands‑on play, and all things #satisfying. Sloomoo launched in October of 2019 with an immersive 12,000 square‑foot experience in Soho, NYC, where hand‑crafted, artisanal slime (dozens of textures and the most delicious scents), soothing ASMR, and wondrous delights (you can slingshot slime, walk on slime, design your own slime, and more) converge with glossy, contemporary design.

Sloomoo’s universe has expanded - there are now a total of 5 Institutes (NYC, LA, Houston, Chicago, Atlanta) and two Mini Moos (Boston, Philadelphia) with more to come.

Mini Moos are smaller than the Institutes but packed with as much color, surprise, and play.

The brand has been featured in People Magazine, Vogue, the Today Show, the Kelly Clarkson Show, the Tamron Hall Show, Forbes, INC, and more.

The mission:
Deliver joy, whether you’re a kid or kid‑at‑heart.

We are seeking an energetic, strategic, and hands‑on General Manager to lead the daily operations of our innovative retail experience inspired by Sloomoo. This unique concept blends a high‑energy retail environment with DIY slime‑making stations, immersive sensory play, and unforgettable birthday party experiences. The General Manager will be responsible for delivering exceptional guest experiences, driving sales, managing staff, and ensuring smooth and profitable daily operations.

You will be key to upholding Sloomoo’s values
:

• Ensure every guest has a joyful, fun, and safe sensory experience consistent with Sloomoo's brand values.
• Handle guest concerns and feedback in real time with warmth, professionalism, and quick resolution.
• Maintain high standards for cleanliness, sensory interaction spaces, and accessibility.
• Identify and engage with relevant influencers across various platforms to create brand partnerships and collaborations.
• Execute marketing strategies to increase brand visibility, reach, and engagement among target audiences.
• Stay up to date with industry trends, best practices, and emerging platforms in your market to innovate and enhance influencer marketing strategies.
• Full P&L responsibility.
• Manage a team of about 20 employees.
• Manage procurement and inventory.
• Develop Standard Operating Procedures.
• Ensure staff are following all Standard Operating Procedures.
• Maintain brand integrity throughout the experience.
• Provide leadership and line management to the Sloomoo Inc. team, ensuring that resourcing is planned for new developments, and staffing is managed across the site.
• Support all operational departments to regularly review their working practices, and seek improvements to reduce the likelihood of accidents.
• Lead quarterly Health & Safety Committee meetings, attended by representatives of all departments.
• Maximize guest admissions income from the forecast and work with the senior management team, setting future forecasts and budgets.
• Control Labor spend to ensure we are hitting and exceeding targets.
• Provide a world class guest experience as evidenced by positive survey results.
• Provide an engaging and rewarding workplace for all employees with a competitive retention rate and proven promotion.
• Deliver and contribute to the evolution of the Sloomoo Brand.
• Meet (and exceed) projected guest count and projections.
• Creation and implementation of improvements for guest satisfaction, employee experience and revenue growth.
• Data Driven - use data to drive your decision making for sales and production.
• Complete accident/incident report with documented follow through and resolution for each accident/incident within 24 hours of the incident.
• Other responsibilities as…