Head of Marketing

Location:

Arlington, VA or Boston, MA Team:
Marketing (Growth)

Reports to:

VP of Regulatory Type:
Full-time (exempt) Job details We are seeking a hands-on Head of Marketing (Director level) to define and lead our marketing strategy with a strong focus on driving enterprise sales pipeline growth, new offering launches, and territory expansions. This role is perfect for a marketing leader who thrives at the intersection of strategy and execution, who is comfortable in a quick-moving and growth-focused company, and who loves to win.

Our enterprise customer base comprises large production homebuilders, and in this role, you’ll work side-by-side with our Sales and Leadership teams every day to ensure messaging alignment, drive pipeline growth, and deliver revenue outcomes in the home builder market. You’ll bring a competitive mindset, a data-driven approach, and a collaborative and cross-functional approach— turning shared goals into shared victories. This is a full-time, in-office role.

We're open to candidates in the DC and Boston metro and this person reports to our VP of Regulatory. ️ Responsibilities Together with a demand generation manager (who will report to you), you will:
• Drive pipeline growth and deal closings:
Partner with Sales leadership to design and execute campaigns that generate, accelerate, and close opportunities.
• Launch new offerings:
Lead go-to-market initiatives for new products and programs, positioning Dandelion as the clear leader in residential geothermal.
• Empower sales success:
Create high-quality content — messaging, collateral, case studies, and competitive positioning — that equips our sales teams to win.
• Drive event success:
Build and execute an event plan to efficiently develop home builder and market relationship.
• Elevate brand presence:
Own and evolve Dandelion’s brand strategy and build geothermal as a high-awareness option for homebuilders through compelling storytelling, and thought leadership.
• Market intelligence:
Deliver actionable insights on buyer behavior, market dynamics, and competitive trends.
• Customer enablement:
Help Dandelion’s customers market and sell geothermal as a differentiated feature for home buyers We’re looking for:
• Strategic Thinker & Operator – You can zoom out to set vision and brand direction, then zoom in to execute with precision.
• Collaborative Partner – You thrive in close partnership with sales and other cross-functional teams, aligning on goals and working toward shared success.
• Customer-Centric – You listen deeply to customers, translating their needs and challenges into messaging, campaigns, and experiences that resonate.
• Creative Storyteller – You bring ideas to life through compelling narratives that connect with customers and differentiate us in the market.
• Data-Driven & Analytical – You balance creativity with a strong command of metrics, making decisions based on impact and ROI.
• Growth Mindset – You embrace experimentation, learn from results, and adapt quickly in a fast-paced environment. ✅ Must-haves
• 10+ years of B2B marketing experience, with at least 2 years in a people management role
• Demonstrated ability to partner effectively with sales to drive demand and accelerate deals.
• Proven success in building brand presence and delivering measurable pipeline growth.
• Deep expertise in account-based marketing and field marketing strategies.
• Strong product marketing background with experience driving GTM strategies.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Comfortable in a fast-paced, scrappy, and evolving environment
• Willingness to work in-office (Arlington, VA HQs: 4 days/week or Somerville, MA office: 3 days/week)
• Ability and willingness to travel up to 25% of the time Bonus points for:
• Experience at a startup or small company (2+ years,