Director of Marketing - Life Sciences

Overview

Director of Marketing - Life Sciences. Cooley is seeking a Director of Marketing - Life Sciences to join the Marketing and Business Development team.

Position summary
:
Under the supervision of the Director of Client Development, will work closely with their assigned practice group chairs, firm attorneys and other marketing team members to lead all client development and marketing activities for the life sciences industry vertical. The primary goal is to drive revenue through new business opportunities and client expansion programs, including client targeting and cross-sell initiatives, events and sponsor ships, pitches and proposals, and client development coaching and training.

This leadership position oversees a large marketing team. Effective development and guidance of the marketing team is essential to success in this role. Specific duties include, but are not limited to, the following:

Position responsibilities:

• In conjunction with the Director of Client Development and practice group leaders, develop and execute marketing and client development plans for the life sciences industry vertical that result in measurable growth of business for the firm, with emphasis on retention and service expansion to existing clients, as well as cultivation of new clients for the firm
• Identify practice group targets and support programs, events, sponsor ships, etc., to drive revenue from identified targets
• Identify trends in marketplace and respond with marketing strategy recommendations
• Guide industry and practice-specific marketing strategies and tactics
• Serve as liaison between lawyers and other marketing functions
• Communicate strategies and tactics to ensure implementation and coordination across practices and geographies
• Coordinate effectively with business development team on in-market activities
• Direct the integration of lateral partners. Advise on marketing orientation for new arrivals with a focus on client portability, retention and practice expansion

• Set the tone for service, knowledge and operational excellence. Ensure adherence to standards of excellence across the life sciences marketing team
• Provide leadership, guidance and mentoring to attorneys and staff through effective communication ensuring a well-informed and highly motivated team effort
• Work cooperatively with colleagues across functions and levels to advance goals and projects
• Serve as a role model for the use of CRM tools in managing the sales pipeline and for practice group business development
• Create an annual budget and marketing plan, managing marketing functions to achieve goals within budgetary guidelines
• Encourage the development of strong working relationships across the firm

• Work with the partners to develop and maintain client relationships, identifying and prioritizing specific client opportunities and analyzing performance within the context of the firm's overall client development strategy
• Effectuate cross-selling between industry and practice groups and among regions and offices
• Leverage sales pipeline information. Establish accurate reporting and forecasting systems for the tracking of business development
• Develop selling methods/strategies that lead to measurable, competitive advantages for the firm.
• Effectively articulate the value proposition of firm s services to specifically targeted clients

• Work with marketing and business development to execute events, programs and pitches and RFP responses
• Manage sponsor ships and activities tied to local and global industry and business organizations
• Working with the business development and communications teams, identify and support networking, speaking and media opportunities for attorneys that support industry and practice group business plans

• Serve as direct supervisor and mentor to direct reports; ensure strong leadership for junior support team members via coaching and mentoring of direct reports
• Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
• Support business professional development and continued educational opportunities
• In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
• All other duties as assigned or required

Required
:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• Bachelor s degree
• 10+ direct sales and/or marketing experience at a management level, preferably in a professional services organization, with proven ability to manage, coach and motivate
• 5+ years of management experience in relevant roles and with proven track…