Marketing Director, Customer Lifecycle

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non‑profits and individuals to succeed by giving them all the help and tools they need to grow online.

We’re energized by new challenges and new possibilities—and we’re just getting started!

Constant Contact is seeking a visionary Director of Lifecycle Marketing to own and accelerate our customer journey strategy across a diverse product portfolio and global markets. This strategic role drives sustainable, exponential growth by leading data‑driven, cross‑channel lifecycle programs with a mandate for rigorous experimentation to maximize Customer Lifetime Value (CLV).

• Strategy Ownership:
  Design and execute a holistic, data‑backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win‑back across all products and geos.
• Omnichannel Execution:
  Lead the strategy and execution of sophisticated omnichannel campaigns (email, in‑app, push, SMS, referral, etc.) mapped precisely to the customer journey stages.
• Nurture & Retention:
  Define and own content‑driven nurture and re‑engagement strategies focused on driving activation, retention, and maximum Partner success.
• Experimentation:
  Establish a culture of rigorous A/B/MVT testing utilizing AI tools and propensity modeling to continuously optimize performance, conversion rates, and CLV.
• Cross‑Functional Leadership:
  Serve as the strategic partner to Product, Data Science, and Sales teams to embed personalized marketing efforts into the core product experience.
• Performance Accountability:
  Define and manage mission‑critical KPIs (e.g., Conversion Rate, CAC, CLV, Churn) and present actionable insights to executive leadership.
• Team Development:
  Recruit, mentor, and develop a high‑performing team of lifecycle and growth marketers.

• Experience:
  
  10+ years of progressive marketing experience, with a minimum of 5+ years in a senior lifecycle or growth leadership role within a large‑scale SaaS or subscription‑based business.
• Impactful Track Record:
  Demonstrated history of successfully building and scaling lifecycle programs that delivered significant, quantifiable growth in customer acquisition and retention.
• Technical Expertise:
  Deep, hands‑on expertise across omnichannel platforms (email, in‑app, push, SMS), with a strong preference for experience integrating AI/ML tools and paid media.
• Mar Tech Mastery:
  Expert‑level proficiency with leading Marketing Automation Platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and advanced CRM systems.
• Analytical Acumen:
  Exceptional analytical skills; ability to derive strategic, actionable insights from complex large datasets and translate them into marketing strategies.
• Leadership & Influence:
  Proven ability to influence and align senior cross‑functional leaders toward a shared customer vision and drive collaborative execution.
• Education:
  
  Bachelor's degree in a quantitative or business‑related field required; MBA or Master's degree preferred.

Salary: $151,200 — $189,000 USD (plus potential commission or bonus). Benefits include health and welfare benefits, paid leave, and other standard full‑time employee perks.

• We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we’re always working hard to strengthen and improve this culture.
• Join the experts. If you’re passionate about supporting businesses and organizations, you won’t find a better spot to share your talent.
• You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well‑being of you and your family.

Constant…