Global Commercial Director T2D, CVRM
Listed on 2025-12-02
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Management
At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine.
Within our BBU CVRM franchise, we’ve established a new commercial area focused on Weight Management and Type 2 Diabetes (T2D). Our ambition is to deliver a portfolio of simple, scalable, and sustainable solutions that improve health and wellbeing, reduce cardiometabolic risk and protect organs for people living with diabetes, overweight, and/or obesity.
To achieve this, we’re seeking an experienced commercial leader to shape the launch strategy for one of our lead assets in T2D and related cardiometabolic conditions. This is a pivotal pre-launch role that defines how we bring the science to market and prepare the organization for launch success.
The role reports to the Global Commercial Head Weight Management
Key Responsibilities- Lead development of a global go-to-market (GTM) strategy — including market segmentation, positioning, target audiences, and launch sequencing.
- Translate strategic objectives into an actionable global pre-launch roadmap, defining the value proposition, brand narrative, and engagement approach.
- Partner with regional and country commercial leaders to ensure global alignment and adaptability to local market realities.
- Create and socialize a clear brand strategy that balances scientific differentiation with emotional resonance across key stakeholders (HCPs, payers, patients, advocacy).
- Lead deep analysis of market dynamics, competitive environment, and evolving treatment paradigms to anticipate opportunities and risks.
- Partner with Insights, Analytics & Forecasting teams to generate actionable market and customer insights that inform TPP design, clinical plans, and launch assumptions.
- Develop and execute market-shaping initiatives — including awareness, disease-education, and early-access strategies — to create readiness ahead of launch.
- Build external validation loops through advisory boards, stakeholder mapping, and co-creation with key opinion leaders and advocacy groups.
- Partner closely with R&D, Clinical, Regulatory, Medical Affairs, Pricing & Market Access, and Global Product Teams to ensure the commercial voice is embedded early in development.
- Align global functions around clear pre-launch milestones (e.g., TPP validation, pricing strategy, access readiness, global narrative, and launch framework).
- Define and track KPIs to measure organizational readiness and strategic progress toward launch.
- Collaborate with regional/country teams to ensure knowledge transfer, toolkit development, and capability building for first-wave markets.
- Oversee creation of core global brand assets and messaging frameworks to ensure consistency across markets and channels.
- Manage relationships with creative and strategic agencies, consultants, and other third-party partners to develop pre-launch materials and campaigns.
- Lead development of the brand identity system — naming, tone of voice, and creative direction — in alignment with AstraZeneca standards and scientific integrity.
- Serve as a key member of the Global Commercial Leadership Team, ensuring transparency of strategy, timelines, and investment decisions.
- Present GTM recommendations, forecasts, and business cases to governance boards and senior leadership.
- Foster strong collaboration across functions and geographies; champion a culture of curiosity, accountability, and evidence-based decision making.
- Bachelor’s degree required; advanced degree (MBA, PhD, or MSc) preferred.
- 10+ years experience in pharmaceutical commercial strategy or marketing, ideally in pre-launch or early launch settings.
- Relevant experience in TA: cardiometabolic, obesity, or T2D
- Strong track record in developing and executing go-to-market or brand strategies that integrate insight generation, forecasting, and positioning.
- Proven ability to collaborate across scientific, regulatory, and commercial interfaces…
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