Director of Media Marketing Strategy and Optimization

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals.

Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future.

Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

The Director of Media Marketing Strategy & Optimization will lead the development, execution, and continuous improvement of digital and media initiatives across the Therapeutic Dermatology marketing. This role focuses on leveraging emerging technologies, data-driven insights, and innovative digital solutions to optimize customer engagement, enhance operational efficiency, and support cross-functional commercial objectives. The ideal candidate will have deep expertise in digital transformation within the pharma/biotech sector, strong cross-functional collaboration skills and a proven ability to align digital strategies with business goals.

• Define and implement a comprehensive media and digital strategy aligned with brand and corporate objectives.
• Drive media and digital transformation initiatives across all marketing verticals (HCP, P2P and DTC).
• Identify emerging trends (AI, automation, omnichannel, personalization) and assess their impact on pharma operations.

• Develop frameworks for measuring media and digital performance and ROI.
• Partner with analytics teams to interpret data and optimize campaigns for maximum impact.
• Implement best practices for SEO, content strategy, and digital media optimization.
• Lead the marketing mix evaluation and communication and identify recommendations to optimize ROI.

• Work closely with marketing leads, IT, compliance, and commercial teams to ensure seamless execution.
• Manage agency relationships and oversee digital platforms, tools, and technologies.
• Ensure compliance with regulatory standards (e.g. FDA, NAD) in all digital initiatives.

• Optimize initiatives to enhance HCP and patient engagement through media and digital channels.
• Explore and integrate new technologies such as AI-driven insights, chatbots, and telehealth solutions.
• Foster a culture of innovation and continuous improvement across the marketing team.

• Bachelor’s degree in Marketing, Business, Media, Digital Media, or related field; MBA or advanced degree preferred.

• 8+ years in media and/or digital strategy roles, with at least 3 years in pharmaceutical or healthcare industry.
• Proven track record in digital transformation and optimization.

• Strong understanding of pharma marketing regulations and compliance.
• Expertise in analytics tools (Google Analytics, Adobe Experience Manager), CRM, and omnichannel platforms.
• Excellent leadership, communication, and stakeholder management skills.

• PMP or Agile certification.
• Digital Marketing certifications (Google, Hub Spot).
• Familiarity with pharma compliance certifications.

Position is commensurate with experience.

The base salary range for this role is determined based on several factors. These include but are not limited to job accountabilities; skill sets; experience and training; certifications; work location; competitive market rates and other business needs. At Galderma, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a unique combination of factors for each role.

A reasonable estimate of the hiring range for this role is $225,000 - $265,000.

In addition to base salary, we provide an opportunity to participate in an annual short-term incentive program that is based on corporate performance with a multiplier…