Digital Marketing Strategist, Manager

We are seeking a hands‑on Digital Marketing Strategist, Manager to translate our digital transformation strategy into scalable execution. This role is part strategist, part program manager, and part marketing technologist. You’ll partner closely with the Director of Digital Marketing Strategy to operationalize targeted, personalized, data‑driven marketing across channels — turning plans into repeatable, measurable, well‑run digital programs. You will drive high‑quality project management, cross‑functional coordination, and execution excellence across personalization, automation, and multi‑channel engagement campaigns.

This role is critical to scaling our digital marketing transformation. You will turn personalization strategy into real, measurable customer engagement programs — enabling the marketing organization to operate with greater precision, efficiency, and impact.

• Translate personalization and engagement strategies into actionable multi‑channel programs — including audience journeys, nurture flows, and trigger‑based campaigns across email, web, and digital channels

• Support yearly strategic, test‑and‑learn, and A/B testing roadmaps to drive continual optimization and improve personalization precision

• Lead as the cross‑functional program manager for digital execution — aligning collaborators, requirements, timelines, and workflows across marketing, creative, UX, Technology, data, and compliance

• Use structured project management methods to define timelines, scope, track progress, manage risk, and ensure high‑quality, on‑time delivery — while implementing workflows and tools that streamline requests, prioritization, resource planning, reporting, and overall marketing operations governance

• Partner with Mar Tech SMEs (Adobe CDP, Marketo, Target, Analytics) to guide requirements and support segments, automations, journeys, tagging, and dashboards

• Ensure proper tracking, data integrity, and platform integration (CDP, Marketo, AEM, Salesforce) to enable accurate personalization and seamless end‑to‑end activation

• Track results and KPIs across engagement, activation, conversion, and operational efficiency — delivering weekly, monthly, and campaign‑level insights in executive‑ready formats to support business cases.

• 5–7+ years in digital marketing, marketing operations, or lifecycle/personalization execution

• Strong project/program management skills with experience leading complex, cross‑functional initiatives across creative/UX, Technology, Distribution, Operations, and Sales

• Proficiency with workflow and project management tools (e.g., JIRA, Smart Sheet) and agile methodologies; hands‑on experience with Adobe Marketo, CDP, or analytics/AI platforms is a bonus

• Ability to translate strategy into execution — building structured plans, requirements, and timelines from high‑level direction

• Exceptional communication and cross‑functional partnership skills.

• Comfortable working in a constantly evolving, transforming organization

• Highly organized, thorough, and proactive

• Data‑driven approach with a focus on optimization and operational excellence

• We’ll empower you to learn and grow the career you want

• We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words

• As part of our global team, we’ll support you in shaping the future you want to see

If you are applying to this role in Massachusetts, please note the salary range is 92, USD. Additionally, employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

宏利金融公司是一家業界領先的國際金融服務商，致力於幫助人們實現「輕鬆投資理財，樂享豐盛人生」。若要進一步了解我們，請瀏覽

在宏利／恒康，我們擁抱多元。我們致力於吸引、培養及挽留和所服務客戶同樣多元的員工，並從而營造包容的工作環境，接納文化和個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、國籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。

我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。申請人要求提供協助所分享的信息將會按…