Global Director, Direct-to-Consumer Planning & Analysis

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Our robust employee benefits allow for real work‑life balance and a strong sense of community. We empower our employees to pursue their career goals. If this sounds like you, then we want you on our team.

The Director of Global DTC Planning & Analysis, is a GIE position based in either AAC, AEB or AOP. It plays a pivotal role in shaping the strategic and analytical backbone of ASICS’ Global Direct-to-Consumer (DTC) business. As the DTC organization expands and grows across Retail and eCommerce channels worldwide, this role ensures decisions can be anchored in data, global best practices are shared, and new capabilities are developed.

This leader will identify and build the systems, standards, and insights that unify global visibility — integrating regional performance, category trends, and consumer behavior into one clear view of the DTC business. By doing so, the Director enables senior leaders to make faster, smarter, and more connected decisions across markets, categories, functions and channels. The position is central to advancing how ASICS measures success in DTC — evolving from transactional reporting to predictive, actionable analytics that guide assortment, margin, and inventory optimization.

Through robust frameworks, this role ensures every regional DTC team is operating with aligned KPIs, standardized reporting, and scalable insights that drive both immediate business outcomes and long‑term strategic direction.

• This position has people leadership responsibilities.
• Global Planner, Direct-to-Consumer
• This position will work collaboratively with all levels within the organization across our global and regional teams
• This position will work closely with external vendors and manage relationships

• Global Reporting Framework & KPI Standardization:
  Establish a unified global DTC reporting framework integrating Retail and eCommerce data. Define, document, and deploy standardized KPIs across all regions and channels. Partner with Global Analytics, IT, and Regional Planning teams to ensure alignment and automation of core reports.
• Performance Analytics & Insight Generation:
  Deliver advanced operational analyses that assess sales, conversion, margin, and sell‑through performance across categories and regions. Develop product lifecycle, assortment productivity, and SKU efficiency reporting to identify commercial opportunities.
• Forecast, Inventory & Open‑to‑Buy Analysis:
  Evaluate regional forecasts and OTB plans to identify risks, upside, and optimization levers. Create reporting tools that connect demand, supply, and merchandising strategies to drive improved inventory efficiency and sell‑through.
• Strategic Decision Support & Scenario Modeling:
  Lead analytics to inform executive decision‑making, QBRs, Fleet Reviews, and long‑allocation.range planning. Translate business trends and performance data into forward‑looking insights that shape strategic priorities and resource.
• Cross‑Functional Collaboration & Enablement:
  Partner across functions — including Category, Marketing, IT, and Global Analytics — to improve data consistency and reporting automation. Provide guidance to regional DTC and Planning teams on best practices, tools, and cadence.
• New Business & ROI Analysis:
  Measure the financial and operational effectiveness of new DTC initiatives, store formats, and business models. Deliver recommendations on scaling successful pilots and optimizing underperforming concepts.

• DTC Business Acumen – Deep understanding of Retail and eCommerce business models, channel dynamics, and the financial levers that drive DTC performance across diverse markets.
• Advanced Analytical and Reporting Expertise – Ability to synthesize large, complex datasets into clear…