Social Media Strategist

Location

Hybrid - 4 days onsite in Boston, 1 day remote

• 4+ years of experience in a senior level social media role
• Proven experience working with top global brands or companies (e.g., New Balance, Reebok, NBA, Nike, Converse, or similar)
• Expert‑level understanding of Instagram, Tik Tok, X, and You Tube—algorithms, formats, trends, and best practices
• Strong strategic mindset with the ability to connect data, culture, and creativity

• Experience working across global or multi‑market social accounts
• Familiarity with social analytics, listening, and publishing tools
• Strong storytelling, presentation, and stakeholder‑management skills

We’re looking for a highly experienced Social Media Strategist who lives and breathes culture, performance, and storytelling across social platforms. This role sits at the intersection of strategy, data, and creativity, helping shape how a global, iconic brand shows up in culture every day.

You’ll bring deep platform expertise, a sharp strategic POV, and a strong understanding of what resonates with modern audiences—especially within fashion, sport, and youth culture. This role is ideal for someone who has worked with top‑tier brands and knows how to turn insights into social‑first strategies that perform.

• Lead social media strategy across Instagram, Tik Tok, X (Twitter), and You Tube, ensuring platform‑specific excellence
• Translate performance data, audience insights, and cultural trends into actionable social strategies
• Identify emerging trends, platform shifts, and cultural moments—and proactively recommend how the brand should engage
• Partner closely with creative, content, and brand teams to guide storytelling and campaign execution
• Oversee performance tracking, reporting, and post‑campaign analysis to inform future strategy