Principal Indirect Selling Partner Enablement & Activation Lead, AWS Partner Core Enablement Shared Services-Foundations

Description

This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains, providing the business and technical expertise to help our customers succeed. Partner teams own the strategy, recruiting, development, and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges.

Amazon Web Services (AWS) is the pioneer and recognized leader in cloud computing. AWS customers transform and reinvent their businesses through the cloud and the AWS Partner Network (APN) is helping to dramatically accelerate that innovation, with more than 140k partners in more than 150 countries. More than 90% of Fortune 100 companies and the majority of Fortune 500 companies utilize AWS Partner solutions and services.

Would you like to drive partner success at scale through the Small Business Acceleration Initiative? The AWS Partner Core Enablement team is seeking an experienced Principal Enablement Manager to serve as the Partner Enablement & Activation Lead for SMBs and Greenfield. In this role, you will own end-to-end partner enablement, activation, and communications workflows for our partners to support our SMB & Greenfield customers across multiple regions and partner segments.

The ideal candidate is a leader who is highly strategic, operationally excellent, and partner-obsessed, one who can design and implement scalable enablement frameworks that enable partners to drive SMB customer acquisition at unprecedented scale across diverse markets and partner ecosystems. You have relentlessly high standards and obsess over creating mechanisms that work across diverse partner types, geographies, business models, and varying levels of partner maturity.

You are equally comfortable developing global enablement strategy, influencing senior leadership decisions, and executing tactical activation campaigns. This role has a global responsibility with significant cross-organizational influence, and you will shape strategy and collaborate with a wide variety of AWS leaders including Small Business Acceleration Initiative (SBAI) program leaders, executives across AWS Global Sales (AGS) and AWS Specialists and Partners (ASP), as well as partner executives, Partner Territory Managers (PTMs), and cross-functional teams across marketing, operations, and engineering.

You are passionate about leveraging AI and automation to transform partner enablement at scale, creating self-service capabilities that enable partners to succeed independently, and building communication frameworks that keep our rapidly growing partner ecosystem informed and engaged across multiple channels and touchpoints.

To succeed in this role, you must deliver enablement through a systematic, multi-phase approach that combines structured onboarding workflows, AI-augmented learning systems, and territory-based Partner Territory Manager (PTM) support to ensure partners can independently scale their SMB customer acquisition capabilities across diverse market segments and geographies. Enablement execution requires establishing clear accountability mechanisms through regular business reviews, performance tracking, and milestone-based development pathways that align partner capabilities with AWS's indirect selling motion-transforming partners from requiring hands-on AWS support to becoming autonomous revenue generators through pre-packaged solutions, standardized GTM playbooks, and self-service enablement resources.

You will define the long-term vision for partner enablement innovation, driving thought leadership in scalable enablement methodologies and establishing best practices that influence the broader AWS partner ecosystem.

Position available and relocation provided for candidates in Seattle, San Francisco Bay Area, Austin, NYC, Boston, or other AWS offices.

Key job responsibilities

Design and execute comprehensive partner enablement strategy for SMBs across multiple regions and partner segments-creating scalable frameworks, playbooks,…