Digital Analyst

We're seeking a Digital Content Analyst to join our team and drive data strategy and analytics for our digital content ecosystem. This role is critical in transforming how we understand and optimize our presence across You Tube, OTT platforms, and social media channels. You'll be the bridge between data and strategy, turning complex metrics into clear, actionable insights that drive content decisions and business growth.

• Own the analytics framework for You Tube, OTT platforms, and social media channels, ensuring we're measuring what matters.
• Design and maintain automated dashboards and reporting systems that deliver real‑time insights to marketing, content, video production, and executive teams.
• Build scalable reporting solutions that reduce manual work while increasing the depth and accessibility of insights across the organization.

• Support marketing analytics initiatives by measuring campaign performance, audience acquisition, and engagement across digital channels.
• Conduct comprehensive performance analyses across all digital channels using tools including Emplifi, Tubular, You Tube Analytics, GA4, Mixpanel, Looker Studio, and native streaming platform analytics.
• Identify content performance patterns, audience behaviors, and growth opportunities through deep‑dive investigations into viewership data, engagement metrics, and audience demographics.
• Perform competitive and industry benchmarking to contextualize our performance and identify emerging trends.
• Provide insights on audience segmentation, targeting strategies, and messaging effectiveness to inform marketing planning and execution.

• Translate complex data findings into clear, compelling narratives and strategic recommendations for both technical and non‑technical stakeholders.
• Partner with content, marketing, and product teams to test hypotheses, evaluate new content formats, and optimize distribution strategies.
• Drive data‑informed decisions on content investments, including recommendations to sunset underperforming series, develop new formats, or adjust content structure and pacing.
• Provide analytical support for budget planning, forecasting, and goal‑setting across digital channels.

• 3-5 years of experience in digital analytics, with significant focus on video content and social media platforms.
• Expert‑level proficiency with You Tube Analytics and at least two years of hands‑on experience with platforms like Emplifi, Tubular, GA4, Mixpanel, or similar analytics tools.
• Proven track record of building automated dashboards and reporting systems (experience with Looker Studio & Tableau).
• Strong analytical skills with the ability to derive actionable insights from large, complex datasets.
• Excellent communication skills with the ability to present data findings to diverse audiences.
• Self‑starter mentality with the ability to work independently and manage multiple priorities.

• Experience with OTT platform analytics (Tubi, Amazon Prime Video, Netflix, Roku, Apple TV, etc.).
• SQL knowledge for data manipulation and analysis.
• Background in content strategy, digital media, or entertainment.
• Understanding of video production workflows and content optimization techniques.
• Experience with A/B testing and experiment design.
• Familiarity with marketing analytics, campaign measurement, and attribution modeling.

Your analyses will directly influence which content we create, how we distribute it, and where we invest our resources. You'll have the autonomy to shape our analytics infrastructure and the opportunity to see your recommendations come to life in our content strategy.

This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.

$65,000 - $77,500. The range provided is based on what we reasonably expect to pay for this job as of the time of posting. The actual salary offered will be determined based on multiple factors, including but not…