Sr. Manager, Customer Data Platform; CDP & Marketing Automation; MA), U.S. Commercial Operatio

Job Description

Vertex is seeking a talented leader to join our North America Commercial Operations team to support our growing portfolio of transformational therapies. This role will be part of the Digital Customer Engagement team that will support other core marketing technology platforms and will drive the evolution and implementation of our innovative go-to-market model that focuses on a lean in-person presence supplemented by robust digital engagement.

This individual will work with marketing teams to ensure our CDP & MA platforms deliver an optimized customer experience across the patients & healthcare professionals we seek to engage. We are seeking a candidate that has a strong experience and background in marketing technology with a specific focus on scaled digital customer engagement. This candidate should have experience working in commercial business units, and have the ability to thrive in a fast-paced, innovation-driven environment.

This role is remote eligible and reports to the Director, Digital Customer Engagement in Commercial Operations.

• Collaborate with cross-functional teams, including marketing, sales and DTE (IT), to ensure the product aligns with business needs and technical requirements
• Develop use cases aligned to marketing team objectives and drive consensus with relevant internal stakeholders to align on feasibility and implementation plan
• Ensure maintenance of detailed product backlog, including user stories, epics, and acceptance criteria, in collaboration with the development team
• Support the definition and measurement key performance indicators (KPIs) to assess the product's success and support data-driven decisions for continuous improvement
• Provide training and support to internal teams and customers to maximize the value of the marketing automation platform
• Manage expectations and feedback acting as a bridge between stakeholders to ensure effective communication of product updates and milestones effectively
• Participate in all aspects of agile process including sprint planning and retrospective meetings to ensure efficient development cycles and prioritized features based on business and customer needs
• Provide strategic input that helps manage the relationship with the MA & CDP vendors to evaluate potential platform updates or upgrades and recommendations on their implementation.
• Ensure compliance with relevant data protection and privacy regulations in the implementation of marketing automation features (e.g., HIPAA)
• Stay informed about industry trends, emerging technologies, and best practices in CDP & MA to identify opportunities for innovation
• Foster a culture of innovation, teamwork, and customer-centricity within the product team and across the organization
• Cultivate strong partnerships with cross-functional teams to support business goals and engage above role including close partnership with the field, patient, disease education and program counterparts, serving as a peer leader on the marketing and launch readiness teams
• Role models and instills a culture of compliance focused on ethics and integrity in all we do

• 5+ years of work experience working with marketing technology platforms with a specific focus on CDP and MA technology platforms
• Healthcare/biopharmaceutical experience is strongly preferred
• Experience establishing and gaining cross-functional and leadership alignment on a marketing technology product vision, roadmap and implementation plan in a matrixed organization
• Ability to effectively translate commercial business requirements into articulate functional requirements to ensure alignment on stated business objectives across teams
• Entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches to enable launch through data and technology, regular measurement of results and pivoting based on our test and learn strategy
• Strong written and verbal communication skills, with the ability to connect with senior leaders as well as more varied large audiences
• Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch
• Demonstrated understanding of the legal, regulatory, privacy, and compliance requirements within the life sciences industry specific to the use of marketing technology platforms
• Travel Requirements:
  Ability to travel 10 - 20%

$0 - $0

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job‑related factors permitted by law.

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