Sr. Planner, Precision Activation - SEO Strategist Boston, MA

Sr. Planner, Precision Activation - SEO Strategist

Merge Storytelling and Technology

We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, Blue Cross Blue Shield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, and Morgan Stanley.

With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles. MERGE uses a talent‑to‑task process that enables clients to think higher and feel deeper about their customers.

Promote Health, Wellness & Happiness

We are committed to promoting health, wellness and happiness in the world by partnering with purpose‑driven clients in healthcare, life science, and consumer products.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow.

As our SEO Strategist, you will….

Be the primary architect of a client’s digital growth, balancing high‑level visionary planning with hands‑on execution.

Be Accountable and Responsible:

• Develop and execute comprehensive SEO strategies to increase organic website traffic and improve search engine rankings.
• Conduct keyword research to identify high‑potential target keywords and optimize website content accordingly.
• Perform on‑page optimization including meta tag optimization, URL structuring, keyword placement, and content optimization.
• Optimize website architecture, internal linking, and navigation structure.
• Monitor and analyze website performance using SEO tools and analytics platforms.
• Conduct competitor analysis to outperform competitors in organic search rankings.
• Identify and resolve technical SEO issues such as crawl errors, broken links, and duplicate content.
• Monitor and report on organic search performance, rankings, and traffic metrics.
• Test and optimize landing pages, conversion funnels, and user journeys.
• Communicate complex SEO concepts to clients.
• Collaborate with cross‑functional teams to implement SEO recommendations.
• Make strategic recommendations that balance client needs and constraints.
• Be accountable for the organic growth performance of your clients.
• Manage daily customer deliverables autonomously.
• Spot trends and outliers to build coherent narratives based on data.
• Communicate with authority about SEO and digital marketing strategy.
• Act as a trusted advisor to clients and colleagues.
• Proactively stay up‑to‑date on industry trends.

These are the qualifications we’re looking for

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of proven experience in SEO.
• Agency experience required.
• Experience with healthcare and pharmaceutical clients a plus.
• In‑depth knowledge of search engine algorithms and ranking factors.
• Solid understanding of technical SEO, on‑page and off‑page optimization.
• Experience with site launch activities and collaborating with development teams.
• Understanding of HTML, JSON‑LD Schema, various CMS platforms, and site functionality.
• Proficiency with SEO tools (e.g., SEMRush, Screaming Frog).
• Ability to enhance client performance with innovative strategies.
• Expertise in website analytics tools (e.g., Google Analytics, Google Search Console).
• Excellent communication skills.
• Strong analytical skills.
• Ability to craft compelling stories based on data.
• Ability to multitask and prioritize in a fast‑paced environment.
• Creative problem‑solving skills.

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives.

MERGE believes in transparency and equity. In accordance with state regulations, we proudly include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $82,500 - $93,500 based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE is proud to invest in benefits that include meaningful…