Senior Consultant, Market Research & GTM Strategy

Senior Consultant, Market Research & GTM Strategy

Full-time

Shape the strategies of North America’s leading technology vendors. We work with major names in Enterprise IT, Cybersecurity, AI/IoT, and Channel, helping them navigate shifting markets, outpace competitors, and unlock growth. You’ll combine analytical rigour with project management discipline, working directly with executives to solve critical challenges. Our clients are value-focused, investing in strategic insight to drive measurable, long-term impact.

We are a growing practice backed by the Informa Tech Target network. This role is based in our Newton, MA office. Tech Target, Inc., doing business as Informa Tech Target, is an equal opportunity employer and complies with all applicable fair employment practices laws.

• Deliver North America–focused consulting projects — including market entry, go-to-market strategy, partner ecosystem development, and competitive positioning.
• Apply Omdia’s consulting methodologies to ensure deliverables are commercially strong, differentiated, and actionable.
• Manage distributed teams of analysts and consultants through the PMO framework, ensuring clear objectives, plans, and collaboration.
• Maintain strong focus on budget, timelines, and utilisation targets, ensuring projects meet client expectations and contribute to practice growth.
• Work closely with sales and account managers to scope, position, and support proposals for North American clients.
• Contribute to the proposal and bid stages of custom projects, ensuring inputs are accurate, well-structured, and commercially aligned.
• Identify opportunities within accounts to expand consulting and subscription work, always in close partnership with account management teams.

• Build and maintain strong working relationships with client stakeholders in North America, positioning Omdia as a trusted partner.
• Support senior colleagues in executive-level discussions, developing confidence in C-suite and partner-facing environments.
• Act as a reliable point of contact during delivery, ensuring client needs are addressed promptly and effectively.

Primary Competencies

• Delivery and Planning – Owns project delivery, ensuring quality, timeliness, and measurable client outcomes.
• Collaboration – Works effectively with analysts, consultants, and sales teams across North America.
• Commercial Acumen – Comfortable with budgets, project economics, and supporting proposals.
• Client Management – Builds trust and manages day-to-day client delivery relationships.
• Problem Solving – Applies structured thinking to client challenges in the NA market context.
• Communication – Strong written, verbal, and presentation skills tailored to North American enterprise clients.
• Market and Technology Awareness – Knowledge of enterprise IT, cybersecurity, AI/IoT, and channel ecosystems in North America; not an analyst role but credible with client executives.
• Mindset – Growth-oriented, resilient, and committed to continuous improvement.

Experience and qualifications

• 5+ years in management consulting, market analysis, or senior roles in the North American enterprise technology industry.
• Knowledge of North American Enterprise IT and channel markets, including indirect routes to market.
• Proven track record of delivering consulting projects with multi-stakeholder client teams.
• Experience working with sales teams to support proposals and bids.
• Strong client-facing skills, from workshops to governance calls.
• Knowledge of qualitative and quantitative research.
• Knowledge and experience creating and conducting surveys and interviews for custom research.
• Deliver projects for North America’s most influential technology vendors.
• Work with globally recognised experts and differentiated data assets.
• Influence go-to-market and partner strategies that shape the NA enterprise landscape.
• Be part of a collaborative, high-growth consulting practice backed by the Informa Tech Target network.

Tech Target, Inc., doing business as Informa Tech Target, including its subsidiaries, is an equal opportunity employer and complies with all…