Digital Media Insights Manager

Overview

Are you passionate about turning data into meaningful insights and using it to shape eCommerce decisions? Are you driven to analyze numbers to uncover the "why" behind the "what" and inspire change based on your insights? If so, we’re looking for a Digital Media Insights Manager to join our team!

• Use your extensive experience in web analytics to evaluate  performance, crafting compelling, data driven insights which inform actionable business decisions
• Combine both click stream data (Adobe Analytics) with complementary quantitative & qualitative data sources (e.g. social listening or NPS)
• Provide a connected customer journey view. Delivering visibility on how shoppers move through , how marketing influences these journeys and what drives their purchase decisions
• Share concrete recommendations and work collaboratively to put actions into place
• Work collaboratively across the global D2C team but business partner specifically with the digital media teams
• As part of the Trading Optimization Media Squad to create a measurable framework for cross media channel performance elevating our view of performance effectiveness of marketing investments
• Create self-serve reporting which enables both global & regional marketing channel leads track outcomes & make faster, data led decisions
• Work across a range of time frames, from insights on campaign performance to longer term strategy & opportunities for A/B testing
• Support significant marketing events, reporting on real time performance & proactively identifying areas for optimization (e.g. Black Friday, Cyber Monday)
• Ensure that the data we utilize is accurately reported & partner with A&I Enabling & other data owners to ensure ongoing governance is in place for

• Extensive experience generating web site analytics & combining click stream data (Adobe Analytics or Google Analytics) with other data sources to inspire change, ideally in a direct to consumer eCommerce Insights team
• Established proficiency in data visualization, ideally power BI
• Understanding of data structure and ability to drive meaning from large, unconnected data. SQL skills will be required for this role.
• A confident storyteller with experience generating & delivering actionable insights
• Skills in managing relationships, with the ability to establish new connections and navigate difficult decisions
• A finisher with a track record for following an idea through to implementation

• Knowledge of web analytics implementation
• Experience generating insights on cross channel media performance with a purpose of improving digital marketing impact
• CRO experience with understanding of the insights needed to feed into testing in a commercial retail business

• Our workplace enables our LEGO® colleagues to be and do their best roducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
• The internal title will be Digital Media Optimization Manager.
• No relocation assistance is offered for this position.

The salary for this position has a range of $ - $ based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you re interested in this role we encourage you to apply as soon as possible.

Here are some of what to expect

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our…