Life Sciences Marketing Lead

Overview

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Trans Perfect’s Marketing & Communications team is seeking a full-time Marketing Lead to join our Life Sciences division. This role will serve as a strategic partner to the Life Sciences Marketing Program Manager and play a key part in driving digital marketing strategy, content development, lead generation and nurturing across our life sciences digital program.

The ideal candidate is a proactive, results-driven marketer with 5+ years of experience executing and optimizing digital campaigns, developing compelling content, and aligning with cross-functional teams to generate leads and drive measurable business impact. This is a highly collaborative role that will help execute campaigns and shape the direction of our digital strategy—leading performance reviews, aligning with cross-functional teams, and championing scalable, data-driven programs.

You’ll play a hands-on role in building full-funnel campaigns and fueling demand by showcasing the value of Trans Perfect Life Sciences solutions to various personas across different use cases.

Primary Responsibilities

• Digital Program Ownership

• Collaborate closely with the Life Sciences Marketing Program Manager to shape and drive the life sciences digital strategy and content

• Own key work streams across campaign planning, content execution, SEO, lead generation, funnel optimization, and performance reporting

• Act as the go-to lead for digital performance reviews and contribute to program KPIs analysis

• Campaign Performance & Retrospectives

• Lead quarterly marketing performance retrospectives, analyzing what campaigns, messaging, and channels are driving results

• Identify high-performing tactics to scale, and work with the Life Sciences Marketing Program Manager to flag underperforming assets or workflows for revision

• Work cross-functionally to address campaign bottlenecks, audience friction points, and cross-department misalignments

• Drive initiatives to boost domain authority and organic search visibility through content strategy, backlinks, PR coordination, and technical SEO improvements

• Collaborate with the Life Sciences Marketing Program Manager to develop long-term content strategies that support keyword clusters and semantic search

• Collaborate with web and digital marketing teams to ensure our sites are optimized for discoverability and UX

• Lead Generation, Qualification & Funnel Optimization

• Partner with marketing ops and sales to improve lead scoring models, routing processes, and CRM hygiene

• Partner with performance marketing to plan and execute lead generation including drafting, editing, and optimizing content across various campaign types—webinars, nurture series, digital ads, and downloadable resources

• Set clear KPIs for campaigns, track performance, and refine tactics based on analytics

• Align closely with sales enablement to ensure follow-up messaging and documentation are streamlined and effective

• Monitor and report on digital campaign ROI and audience behavior to inform future strategy

• Sales & Stakeholder Collaboration

• Work closely with life sciences sales and subject matter experts to identify marketing needs and messaging priorities

• Stay attuned to industry pain points and customer feedback to inform campaign planning

• Ensure all campaign efforts are aligned with evolving product roadmaps, go-to-market strategies, and commercial goals

• Provide insights on market trends, buyer behavior, and competitive positioning to adjust messaging and targeting

• Cross-Functional Teamwork

• Coordinate with creative, digital, and web teams to bring campaigns to life

• Ensure consistency of messaging, branding, and design across all digital touchpoints

Qualifications

• Bachelor s degree in marketing, communications, or a related field

• 5+ years of experience in B2B marketing, preferably in life sciences or healthcare industries

• Proven ability to manage digital campaigns from strategy through execution

• Excellent writing and communication skills

• Strong project management skills and attention to detail

• Familiarity with marketing automation tools (e.g., , Hub…