Digital Marketing Manager

About Smartcat

Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises.

We’re on the frontier of an entirely new category:
Agentic AI. We enable enterprises to build high‑performing hybrid work forces made up of both humans and AI agents. These AI agents aren’t generic copilots. They’re fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one.

Our platform combines generative AI, human‑in‑the‑loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you’re launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale.

Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with 130% year‑over‑year growth, we’re scaling fast and investing in people who want to shape the future of work with us.

Join us in unlocking global potential, one human and agent team at a time.

This role is for a builder and optimizer. As Digital Marketing Manager, you’ll own the systems and experiments that turn interest into action—driving faster, more efficient conversion of leads and customers through the funnel.

You’ll have real ownership over conversion performance across the full customer journey, from first touch to revenue and expansion. If you love testing, learning, and turning data into measurable growth, this role gives you the platform to make a visible impact.

Own and optimize the end‑to‑end digital funnel to accelerate lead and customer conversion through data‑driven experimentation.

You will continuously improve conversion rates, speed‑to‑value, and funnel efficiency through A/B testing, CRO, and close partnership with Demand Generation, Sales Development, and Customer Marketing.

• Own conversion optimization across the full digital funnel (visitor → lead → MQL → SQL → customer)
• Design and execute A/B and multivariate tests across website, landing pages, forms, CTAs, email, and in‑product touchpoints
• Improve funnel velocity and conversion rates at each stage
• Partner with Demand Generation, SDR, and Customer Marketing teams to align digital experiences with revenue goals
• Identify friction points in the funnel and prioritize experiments to remove them
• Manage experimentation roadmap, testing cadence, and learnings repository
• Own reporting and insights on funnel performance, conversion rates, and impact on pipeline and revenue

• Gain deep understanding of Smartcat’s ICPs, buyer journeys, and funnel metrics
• Audit current funnel performance, conversion rates, and digital experiences
• Review existing tests, tools, and analytics setup
• Identify quick‑win optimizations to improve lead capture and conversion

• Launch a structured A/B testing and CRO roadmap across priority funnel stages
• Partner with Demand Gen and SDR teams to optimize lead handoff and speed‑to‑lead
• Improve landing page, form, and CTA performance
• Establish clear reporting on funnel conversion and velocity
• Begin documenting learnings and best practices

• Own a repeatable experimentation engine driving continuous funnel improvement
• Demonstrate measurable gains in conversion rates and funnel velocity
• Optimize experiences across acquisition, activation, and expansion touchpoints
• Influence campaign, content, and channel strategy through insights
• Deliver consistent visibility into digital performance and ROI

• Led conversion rate optimization and experimentation in a B2B or SaaS environment
• Delivered measurable improvements in funnel conversion and efficiency
• Designed and executed A/B tests across digital channels
• Partnered cross‑functionally to improve lead and customer experiences
• Used data, analytics, and insights to guide decision‑making
• Built structured experimentation programs that scaled over time