Analytics Lead

Department: Promotion & Design Service

SUMMARY

The Analytics Lead will advance the vision of The First Church of Christ, Scientist (Church) by using data and technology to unlock the organization's ability to understand its customers and their interaction with the products and services of the Church. This is an engaging and hands-on role for an individual who is highly capable of operating and excelling at the strategic and tactical positions as the position requires the ability to combine data from multiple sources to produce compelling reports and analysis to answer key questions from clients and leadership.

The Analytics Lead delivers these insights and recommendations by creating analytical work products, evaluating the outputs of these products, and communicating recommendations to client, product and editorial stakeholders in an actionable way.

This position is part of the Promotion & Design Services Group [P&DSG]. The P&DSG is a service-based department that shapes, shepherds, and supports the promotion and extension of products, services and events that constitute the resources of the Christian Science Publishing Society and The First Church of Christ, Scientist.

The digital promotions group provides client departments with strategic, tactical, and analytical services that enhance the customer experience and increase product usage, engagement, and subscriptions as part of the P&DSG center of excellence. The digital promotions center of excellence includes but is not limited to the principles and guidelines for the following: data management, email programs, promotion efforts, and promotion strategy.

P&DSG helps clients to meet the customer's needs through promotion of its content, digital products, and/ or services. Providing promotional expertise and leadership helps enhance the customer experience as the first step in removing barriers to discoverability, access, and engagement. To support this strategy P&DSG provides promotional expertise at every stage of the promotional pipeline.

Aligned with the mission of P&DSG and under the direction of the Head of Promotions and Analytics:

The Analytics Lead is responsible for establishing and maintaining a robust tech infrastructure for understanding and analyzing the effectiveness of the Church's communication with members and customers. This position will communicate strategy and insights to clients, peers, and leadership in an actionable way.

A portion of the Analytics Lead's time is spent creating an analytics framework to evaluate and communicate the effectiveness of the activities and communications of the Church with members and customers. It will require the candidate to be both technical to be able to gather data from disparate sources, consolidate and clean data for effective analysis, and build the visual output of the analytics dataset for easy consumption by clients.

A portion of the Analytics Lead's time is spent supporting projects of the Church as a working team member.

This position is an expert consultant for the Church's Product Owners, Client Department Managers, and any other employee involved with a project working team. Services will include acting as a liaison for client managers and operations departments (Tech Service Group, Digital Publishing Service, Fulfillment, and Customer Care Center), as well as, managing and executing any promotion activity that requires advanced technical capabilities.

The position will also help vet, implement, troubleshoot, manage, and oversee the organization's analytics tech stack in partnership with P&DSG leadership and other stakeholders with a primary focus on streamlining digital reporting, enhancing digital strategy, and leveraging insights gained from data analysis.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Driving analytics insights (% varies based on priorities)

• Develop and communicate a mission aligned analytics infrastructure
• Understand the customer experience by establishing and maintaining data integrations/connection for analytics purposes to monitor performance, diagnose opportunities, and recommend opportunities to product and editorial groups to maximize the impact of the content of the Church.
• Self-organize and manage work
• Develop strategy and implement self-service analytics interfaces for clients
• Train and mentor internal Adobe Analytics users
• Partner with other Lead's within P&DSG for the development of promotional strategies specific to departments, products, and/or campaigns on a quarterly basis.

Project working team member for clients of Christian Science Publishing Society and The First Church of Christ, Scientist (% varies based on priorities)

• Evaluate digital consumer behavioral analysis and uncover trends and insights in key areas that support product development and content strategy.
• Implements and evaluates dashboards and intelligence tools aligned to project goals & key performance indicators (KPI's)
• Build and foster strong consultative working relationships with clients to define analytics…