SEO & GEO Manager

About Obility

Obility is where smart B2B marketing meets action. We help high-growth tech and B2B companies scale without wasting money or time on fluff. We love data, strategy, and tools that actually work, and we’re always testing the next thing that will give our clients an edge. If you like solving problems, learning fast, and getting results you can brag about, you’ll feel at home here.

We’re looking for an SEO & GEO Manager to lead organic growth strategies that perform not just in traditional search, but across AI-powered discovery, including Google AI Overviews, generative search experiences, and large language models (LLMs).

Once fully trained, you’ll own strategy and execution for a portfolio of B2B clients, acting as a trusted advisor who can translate complex SEO, GEO, and AI concepts into clear, confident recommendations for marketing leaders and C-suite stakeholders.

This is a hands-on, growth-stage role for someone with a strong SEO foundation who understands that modern SEO isn’t just about rankings… it’s about visibility, authority, and influence across how buyers actually search today. You’re ready to level up: learning the Obility way, applying proven best practices, and staying curious by testing new tools, tactics, and approaches as search evolves in the AI era.

We’re looking for someone with a strong analytics foundation (GA, GTM, GSC) who understands SEO best practices and is willing to learn and grow under guidance from our SEO & GEO Team.

• Own end-to-end SEO and GEO strategy for a handful of B2B clients, from research and roadmap to execution and reporting
• Develop and present strategies that account for:
  • Traditional organic search
  • Google AI Overviews & evolving SERP layouts
  • LLM visibility and brand representation (ChatGPT, Gemini, Perplexity, etc.)
  • On-site content updates to improve KPIs
  • Confidently present to senior marketing leaders and C-suite stakeholders, guiding prioritization and decision-making
  • Act as the primary SEO/GEO point of contact, building trust through clarity, rigor, and results

• Complete keyword research, pillar and content collection strategies based on the client's goals, competitors, industry research, and how AI systems retrieve and synthesize information
• Design content strategies built for humans and machines
• Lead technical SEO initiatives, including crawlability, indexation, site architecture, internal linking, structured data, and performance
• Monitor and analyze brand visibility across AI-generated answers, identifying opportunities to improve inclusion and accuracy

• Partner with internal teams to ensure analytics, tagging, and attribution are set up correctly and evolve with strategy
• Own SEO and GEO measurement frameworks using GA4, Google Search Console, Looker, and emerging AI visibility tooling
• Build quarterly reports that clearly communicate:
  • Performance and impact
  • What’s working, what’s not, and why
  • Clear next steps tied to business outcomes
  • Proactively surface opportunities, not just report on past performance

• To start, you will work closely with Obility’s Strategy & Execution Director and Senior SEO Strategist to learn the Obility way and ensure adherence to our best practices and formats
• Work closely with Content, Organic Social, Paid Media, Data Reporting, and Customer Success to ensure SEO and GEO are integrated into broader marketing programs

• Stay ahead of SEO, GEO, AI Overview, and LLM trends—testing, validating, and documenting learnings
• Support Obility’s growth by sharing case studies, thought leadership, and internal enablement with the sales team, via content creation, and on Linked In

By Day 30:
You’ll complete Obility onboarding and training, and begin assisting on client projects with guidance from your SEO & GEO mentors.

By Day 60:
You’ll have contributed to meaningful client initiatives, applying best practices and starting to make your own recommendations with oversight.

By Day 90-120:
You’ll be confidently up and running at full capacity, supporting a full book of…