Senior Digital Experience Strategist

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

The Senior Digital Experience Strategist is responsible for building global  user experiences, implementing user journey strategies, and supporting the broader digital engagement and execution needs of distribution. Responsible for planning and managing a wide range of digital experiences primarily for proactive strategic optimization, but also for tactical and routine business use cases to ensure that we deliver industry-leading experiences that accelerate brand trust and investment consideration.

The role will collaborate with a wide variety of teams including digital technology, digital analytics, digital media, channel marketing, creative, design, technology, legal and other internal/external constituents as needed to ensure strategy and execution aligns with needs.

• Develops, designs, and implements the web site user journey strategy using a high degree of discretion to execute site enhancements that align with distribution, digital use case sponsor, and overall business need requirements.
• Owns and manages global web experiences and customizations (experience audits, content gap analyses, site errors, recommendations) and manages ongoing website experiential efforts, including local and in-language sites.
• Optimizes site experiences using Adobe technology solutions and capabilities, delivering tailored messages, content, and experiences based on user and business needs.
• Lead site personalization efforts using Target and AEM components to accelerate content engagement and demand generation programs and outcomes.
• Utilize client insights and analytics to define, develop and maintain a comprehensive site content rotation schedule aligned with business needs, OKRs, and other go‑to‑market priorities.
• Recommend and create innovative and leading‑edge experiences using Adobe website configuration tools.
• Lead experiential and activation planning sessions with business leaders, sales enablement, marketing channels, and other teams as needed. Documents requirements, supports implementation, and shares best practices.
• Work closely with the Digital Product Owners, IT, Channel Marketing, Digital Analytics, Design, Copywriters, and other teams as needed to design and build experiences that align with business objectives and use case requirements.
• Partner with Digital Product Owners, Technology, and Digital Publishing on the creation of new digital components supporting use case development and business objectives.
• Partner on Search Engine Optimization (SEO) best practices and technology improvement to ensure website content is accessibility and promotes further user engagement.
• Utilize Conductor, and Google Console insights to create recommendations that drive strong organic site traffic.
• Educate content creators and other content SMEs on how to embed SEO best practices into content creation.
• Conduct ongoing industry and competitor review to monitor trends, new experiences, and activation concepts.

• Bachelor’s degree in digital marketing or related field (Master’s degree preferred).
• 8-12+ years of relevant digital marketing and technology experience, including paid, owned and earned web site experience, integrated digital journey development, and website best practices deployment and execution.
• Solid hands‑on experience optimizing and building website experiences, ideally with Adobe platforms (e.g., AEM, Target, etc.) across multiple device types (desktop, mobile, etc.).
• Hands‑on site website optimization experiences leveraging personalization tools, preferably Adobe Target.
• Strong understanding and application of UX/UI principles and strategies, user‑centric design and testing, and mapping content and experiences against…