Senior Manager, SEO

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Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. We’re doing this by simplifying the insurance‑buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top‑rated insurance providers, customize their coverage, and purchase and access their policies – all online.

Founded in the UK in 2005, we are an insurtech pioneer with nearly 20 years of experience supporting small businesses and are passionate about building an outstanding product that empowers entrepreneurial spirits. We’ve consistently been named a best place to work, including ranking in Built In’s 2025 Best Companies to Work for in the US (Top 100), and Best Places to Work in Boston.

We want team members who have the drive to challenge boundaries and are smart and passionate about delivering brilliant customer experiences.

Marketing

Permanent

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.

As part of our comprehensive compensation and benefits program, employees are also eligible for performance‑based cash incentive awards.

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Simply Business is seeking a visionary Senior Manager, SEO/AEO/LLM to lead our organic search strategy into the next era. This is not a role for a traditional SEO. We are looking for a leader who understands that the future of search extends far beyond keywords and is deeply intertwined with user experience, Generative AI, Answer Engine Optimization, and large language models.

You will be instrumental in defining a "Search Everywhere" strategy to position us to become the answer for small business insurance needs, aid in increasing organic traffic, and drive high‑value, high‑converting users. You will champion this approach, ensuring it is a core component of our product and business development.

• Strategic Leadership
  :
  Develop the framework and strategy for SEO, Answer Engine Optimization (GEO), and Large Language Models (LLM), aligning with our business and product goals.
• Execution
  :
  Create and drive the SEO/AEO/LLM roadmap, managing prioritization, execution, and optimization of performance‑oriented initiatives. Drive original and authoritative content at scale.
• Data‑Driven Execution
  :
  Conduct in‑depth technical and content audits, analyze how audiences discover and consume information across platforms; use these insights to build out a roadmap, partnering with analytics and finance teams to forecast, size, and measure the impact of your strategic changes through structured testing and experimentation.
• Cross‑Functional Collaboration
  :
  Partner directly with our agencies, vendors, and internal teams like Paid Media, Content, Operations, Product, and Engineering to translate strategy into action, establishing EEAT practices throughout, including authorship, freshness workflows, net new content, and technical enhancements such as structured data.
• Product Partnership & Discoverability
  :
  Partner with product teams to make recommendations on strategic initiatives that improve discoverability. This includes defining requirements for new programmatic pages, content hubs, off‑site mentions and citation, widgets, quizzes, to optimize how we show up in traditional and emerging search platforms.
• Ecosystem & Tools
  :
  Continuously assess and review our ecosystem and tools to ensure we are set up for success, keeping our tech stack cutting‑edge and efficient.
• Innovation & Best Practices
  :
  Stay ahead of the curve by continually…