Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

Flywire - Boston, MA

On-site, Remote

Full-time

Posted 23 hours ago

We're looking for a forward-thinking and tech-savvy Senior Digital Marketing Specialist to lead the execution and optimization of digital campaigns, web content, and performance marketing - while also identifying and integrating AI technologies to drive efficiency, personalization, and growth. This role blends digital marketing expertise with a passion for innovation, automation, and data-driven decision-making.

• Plan, launch, and manage digital marketing campaigns across paid, owned, and earned channels.
• Own the setup and performance of paid media campaigns (Google Ads, Linked In, etc.), including targeting, messaging, optimizations and reporting; evaluate and test new channels
• Collaborate with vertical teams to strategize on relevant audiences, messaging, and goals
• Manage website content publishing and optimization using our CMS platform and A/B testing tools (Optimizely)
• Conduct regular SEO/GEO audits (technical and on-page) and implement enhancements
• Optimize site structure, metadata, and content for both user experience and search visibility (SEO and GEO).
• Research, evaluate, and implement AI tools across marketing workflows (e.g., content generation, ad optimization, segmentation, analytics).
• Build and maintain AI-assisted automations to improve campaign delivery, reporting, and personalization.
• Collaborate with cross-functional teams to test AI solutions in real-world marketing processes and scale successful implementations.
• Analyze campaign performance and web analytics to generate actionable insights.
• Build dashboards and regular reports using tools like Google Analytics 4, Looker Studio, and AI-driven analytics platforms.
• Measure impact of AI initiatives on marketing KPIs and business outcomes.

• 4-6 years of experience in digital marketing, marketing operations, or performance marketing.
• Hands-on experience with AI or automation tools in a marketing context (e.g., ChatGPT, Claude, Jasper, Zapier).
• Proficiency with digital marketing tools:
  Google Ads, GA4, SEO platforms (Ahrefs, SEMrush), and CMS platforms.
• Strong understanding of SEO, paid media, analytics, and content workflows.
• Ability to synthesize complex data into clear, actionable strategies.
• Curiosity, adaptability, and a strong interest in emerging technologies.
• This role is based out of our Boston office 2/3 days a week, so please only apply if this location is a suitable commute.

• Experience with prompt engineering or training AI models for marketing purposes.
• Background in marketing automation platforms (e.g., Hub Spot, Marketo).

The US base salary range for this full-time position is $70,000-$95,000 plus commission, restricted stock units and benefits.

• Competitive compensation, including Restricted Stock Units
• Employee Stock Purchase Plan (ESPP)
• Flying Start - Our immersive Global Induction Program
• Great Talent & Development Programs

Mid-Senior level

Full-time

Marketing and Sales

Technology, Information and Internet