VP, Data and Digital Transformation, TD Garden

The opportunity

Delaware North Boston Holdings is seeking a Vice President, Data and Digital Transformation to lead innovation and growth at TD Garden and the Boston Bruins. In this pivotal role, you will be responsible for the advancement of the enterprise-wide business strategy and digital functions, driving transformation across fan engagement, operational effectiveness, and revenue optimization.

You will leverage AI, emerging technologies, and advanced analytics to create data-driven solutions that empower decision-making and elevate the customer experience. This position offers the opportunity to redefine the future of sports and entertainment through digital innovation, working closely with cross-functional teams to deliver measurable impact.

If you are a visionary leader with a proven track record of driving organizational change through data, and thrive in dynamic, fast-paced environments, we want to hear from you.

Minimum – Anticipated Maximum Base Salary: $151,800 - $204,900 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range.

Information on our comprehensive benefits package can be found at

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

• Deliver a unified data ecosystem with analytics frameworks and reporting systems that provide real time visibility, insights, and drive a culture of data-driven decision making
• Champion adoption of emerging technologies including AI and beyond (e.g., AR/VR, blockchain, IoT) to unlock efficiencies, personalization opportunities, and competitive advantages
• Advance digital marketing ecosystems including content, social, e-commerce and engagement platforms to strengthen brand presence, accelerate audience growth, grow revenues, and deepen loyalty
• Develop vision and execution plan for future-state and personalized fan experiences across in venue and digital platforms integrating seamless touchpoints
• Lead analysis of customer behaviors, market dynamics, and competitive trends to shape strategic direction, revenue optimization, improve marketing effectiveness, and identify growth opportunities
• Arm stakeholders with advanced financial modeling pricing strategies and performance forecasting to maximize yield profitability and retention across all business lines
• Drive organizational adoption of new systems and processes through structured change management and training programs

• Bachelor’s degree required;
  Masters/MBA preferred
• Minimum of 10 years of experience in business strategy functions including data, analytics, digital, sales, marketing, ticketing and business development, ideally in the sports or entertainment industry
• Executive leadership skills with a proven ability to lead dynamic teams and the ability to influence at the C-suite level and communicate technical concepts in business terms
• Hands-on experience with CRM platforms, marketing automation tools, and data integration technologies and a deep understanding of omnichannel customer journeys
• Experience applying AI, machine learning, or automation to enhance efficiency, personalization, or business performance
• Ability to define KPIs for digital transformation initiatives and measure impact across revenue, engagement, and operational efficiency
• Experience overseeing front-end and back-end development, buildout…