Associate Director, US Omnichannel & Marketing Capabilities

Position Summary

The Associate Director, Omnichannel & Marketing Capabilities is a hybrid strategic and technical leader responsible for defining and building the marketing technology infrastructure that powers Galderma’s US commercial business. The role acts as the primary bridge between business strategy and technical execution, serving the four major US business units. The individual will lead the design and implementation of the technical roadmap, with a specific hands‑on focus on Salesforce Marketing Cloud and Journey Builder to orchestrate complex customer experiences.

This high‑visibility role partners closely with Omnichannel Leads, Brand Marketers, and IT to translate commercial vision into functional reality, ensuring campaigns are data‑informed, automated, and scalable.

• Define and own the technical capability roadmap, translating high‑level business requirements from Brand and Omnichannel Leads into specific technical specifications and architectural designs.
• Serve as the primary technical liaison between commercial business units and IT/Global Tech teams to prioritize and implement new platform features, connectors, and integrations.
• Design scalable solution frameworks that allow for “build once, deploy many” capabilities across the four Galderma business units to reduce duplication and technical debt.
• Evaluate and recommend new technical tools or plug‑ins within the Mar Tech stack (e.g., SMS aggregators, webinar connectors) to support evolving campaign needs.

• Serve as the hands‑on technical administrator and architect for Salesforce Marketing Cloud, directly managing Journey Builder
  , Automation Studio
  , and Contact Builder
  .
• Build, test, and deploy complex, multi‑step customer journeys, utilizing advanced logic (decision splits, engagement triggers) and scripting (AMPscript, SQL) to ensure flawless execution.
• Oversee the end‑to‑end technical production process, including audience segmentation setup, email/SMS rendering QA, and final deployment scheduling.
• Troubleshoot technical issues within the platform (e.g., API failures, data sync errors, email rendering issues) and resolve them rapidly to minimize business disruption.
• Lead the technical implementation of Customer Data Platform (CDP) use cases, configuring data ingestion rules and identity resolution logic to create unified customer profiles.
• Develop and maintain the data schema and segmentation logic required to power “Next Best Action” and dynamic content personalization across channels.
• Ensure all campaigns are technically configured for accurate measurement from day one, implementing proper tracking tags, parameters, and feedback loops into the data warehouse.
• Establish and enforce technical governance standards, including naming conventions, folder structures, and data privacy compliance (consent management/opt‑outs) within the platforms.
• Manage the technical output of external development vendors and agencies, reviewing their code and configuration to ensure it meets Galderma's quality and security standards.
• Create and maintain technical documentation (playbooks, data dictionaries, process flows) to support knowledge transfer and operational consistency.

• 8+ years of progressive experience in marketing operations, marketing technology, or digital transformation.
• Deep, hands‑on technical proficiency with Salesforce Marketing Cloud
  , specifically Journey Builder
  , Email Studio, and Automation Studio.
• Proven experience building and managing a marketing technology roadmap and translating business needs into technical specifications.
• Experience implementing or utilizing a Customer Data Platform (CDP) (e.g., Salesforce Data Cloud, Tealium, Adobe) to drive segmentation and personalization.
• Strong understanding of HTML, AMPscript, and SQL basics for audience segmentation and content personalization.
• Demonstrated success in establishing a new capability or function within a complex, matrixed organization.
• Ability to lead through influence, bridging the gap between creative marketers and technical…