Head of Growth Marketing

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Bevi is on a mission to transform how beverages are delivered and consumed. Our smart hydration systems eliminate the need for single‑use bottles and cans—making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT‑enabled beverage technology, we’re building a future where Bevi machines are everywhere people live, work, and connect. We’ve raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we’re growing year over year.

The Head of Growth Marketing is a key leader in our go‑to‑market organization. This role is accountable for driving high quality demand, accelerating funnel performance, and building a modern growth engine that blends data, creativity, and AI‑driven scale. The leader oversees performance marketing, lifecycle marketing, SEO, AIO, experiential and events, as well as all paid, owned, and organic initiatives tied to pipeline creation.

This is a player‑coach role for someone who knows how to architect a growth system and is equally comfortable rolling up their sleeves to make it work. The ideal candidate has deep expertise in how AI is transforming marketing, a strong point of view on experimentation, analytics, and autonomy, and can collaborate with Sales, Rev Ops, and Product Management to capture and convert demand efficiently.

They possess a highly analytical mindset, can build a team, and create a culture of data‑driven decision making and test‑and‑learn practices.

• Own Bevi’s full acquisition strategy across paid, digital, SEM, SEO, AEO, email, CRM, website conversion, and events.
• Design multi‑channel campaigns that deliver predictable, cost‑efficient pipeline.
• Build a rigorous experimentation roadmap focused on improving conversion rates, lowering CAC, and increasing pipeline velocity.
• Integrate AI‑powered tools and workflows to unlock new levels of personalization, automation, and speed.

• Establish a test‑and‑learn culture grounded in clear hypotheses, disciplined measurement, and visible results.
• Develop dashboards, KPIs, and reporting infrastructure that illuminate performance across the entire funnel.
• Partner with Rev Ops to ensure strong data quality and attribution enabling accurate insights and forecasting.
• Use predictive signals and scoring models to raise pipeline quality and improve Sales productivity.

• Work with the Director of Experiential Marketing on the events playbook that consistently generates high‑intent leads and strengthens our brand.
• Build measurement frameworks to track ROI, pipeline impact, and post‑event conversion.
• Collaborate with Experiential Marketing, Sales, and Rev Ops to build a full 360° digital and in‑person strategy to maximize the impact of events and activations.

• Lead technical SEO and AI search content strategy and ongoing optimization to capture demand and rank for high‑intent commercial queries.
• Work with the content and brand team to build an AI‑enhanced content engine that scales insights and accelerates organic traffic growth.

• Own lifecycle strategy to improve lead scoring, routing and nurturing.
• Ensure email and automation programs deepen engagement and create consistent high‑quality handoff to Sales.
• Combine behavioral data and AI‑driven insights to personalize journeys at scale.

• Own the marketing website as a performance asset, optimizing UX, messaging, speed, and testing frameworks.
• Develop clear conversion pathways for every audience and ensure the site reflects Bevi’s expansion into a broader beverage platform.

• Build, mentor, and scale a high‑performing growth team.
• Partner closely with Sales leadership on funnel alignment, definitions, processes, and shared accountability.
• Serve as a strategic advisor to the VP of Marketing and executive team on growth insights and forecasting.
• Champion a modern growth mindset that blends creativity, analytics, and intelligent automation.

• A deeply…