Growth Marketing Manager

Growth Marketing Manager - US

Join Perk (formerly Travel Perk) in this role driving growth marketing across the U.S. market. Perk is an intelligent platform for travel and spend management that automates everything from travel bookings to expenses, invoice processing, and more. Our mission is to power real work with real impact by eliminating time‑consuming manual processes.

Perk is trusted by more than 10,000 companies worldwide, helping eliminate 7 hours of lost productivity per employee each week—a $1.7 trillion problem. Founded in 2015, we now operate globally with 1,800 people across 12 offices, headquartered in London and Boston. Our values focus on ownership, delivering a 7‑star experience, and working as one team. At Perk, curiosity, purpose, and mindset unlock the power of every individual.

• Lead Perk’s mid‑to‑upper‑funnel digital marketing strategy in North America, spanning Paid Display, Video, Audio, Social channels and more.
• Localize our global media approach for the North American market, building partnerships with regional publishers, DSPs, and data providers to differentiate our brand, build credibility, and extend our reach.
• Steer strategy and contribute to execution for Paid Search in North America—shaping messaging, landing page experience, and keyword focus to align with local insights and maximise demand capture opportunities.
• Partner closely with the Director of Field Marketing for NAM to ensure tight alignment between marketing and sales—building feedback loops that connect awareness efforts to demand generation and pipeline outcomes.
• Take ownership of strategy on established channels like Linked In Ads while piloting and scaling new awareness and consideration channels, including Programmatic Display, Reddit, and Audio, applying a test‑and‑learn mindset to uncover new growth levers.
• Collaborate with global Paid Media, Brand, and Creative teams to connect upper‑funnel storytelling with performance impact throughout the customer journey.
• Monitor campaign performance, extract insights, and continuously optimise to drive efficient video completions, brand lift, and consideration metrics through the funnel.

• 5+ years of hands‑on experience in digital marketing, with at least 2 years in B2B SaaS.
• Proven understanding of the North American media landscape—from key publishers and paid social platforms to programmatic DSPs and data partnerships.
• Fluency in the publisher, DSP, and data‑provider ecosystem, understanding the trade‑offs in targeting, inventory, and creative considerations across platforms.
• Intimate understanding of U.S. firmographics; how to adjust messaging and value proposition compared to European markets to appeal to key buyer roles and cultural expectations.
• Experience designing and executing full‑funnel B2B strategies that connect brand awareness to demand generation and pipeline growth.
• Clear competence in attribution, lead quality, and incrementality frameworks in B2B buying cycles.
• Direct experience of Paid Search strategy and execution (Google, Bing).
• Familiarity with Salesforce, Marketo, and other tools that support B2B marketing and sales alignment.

• Strong grasp of digital media buying, planning, and optimisation—particularly across programmatic, video, and social.
• Analytical mindset with the ability to translate data into clear actions and learnings.
• Strategic yet hands‑on, comfortable shifting between high‑level planning and day‑to‑day delivery.
• Ability to evaluate U.S. publishers, networks, and data partners; negotiate pilots, assess traffic quality quickly, and shut down under‑performing sources without sunk‑cost bias.
• Excellent communicator and collaborator, able to partner effectively across regional sales, field marketing, and global marketing teams.
• Ability to monitor domestic competitors’ narratives, pricing cues, and GTM tactics.
• Proficiency with performance tracking and reporting tools such as Looker.

• A strategic, curious thinker who thrives on testing, learning, and iterating.
• Highly organized with strong attention to detail and accountability for results.
• Operational rigor in media buying hygiene, budget…