Director, Sales Engineering

Director, Sales Engineering

Location:

Boston/Hybrid About Snowplow

Snowplow is the global leader in behavioral data for AI, enabling digital-first companies to unlock the full value of their behavioral data and transform a proprietary customer intelligence asset into a source of competitive advantage.

Data teams rely on Snowplow to securely collect, process, and deliver event-level data to their platform, while digital product and engineering teams use Snowplow to integrate deep customer context into their ML and agentic applications—all in real time.

Companies like Strava, Hello Fresh, Auto Trader, Burberry, and Fan Duel trust Snowplow to power real-time advanced analytics, predictive modeling, hyper-personalization, and customer-facing AI agent context.

This role reports directly to the SVP of Technical Services. As the Director of Sales Engineering, you will lead a high‑performing, global team of Sales Engineers while remaining deeply hands‑on as a technical contributor. This is a true player‑coach role in which you will guide the team strategically and operationally, while also engaging directly with key prospects, complex evaluations, and high‑stakes demonstrations.

You will oversee Sales Engineering responsibilities across both sides of our business: our established CDI platform and our rapidly expanding real‑time customer intelligence product, Snowplow Signals. Success in this role requires strong leadership capabilities, credibility with technical and executive stakeholders, and the ability to model exemplary Sales Engineering craft.

• Lead, mentor, and develop a team of Sales Engineers across the US and EMEA.
• Establish and refine best‑in‑class Sales Engineering practices, processes, and playbooks.
• Serve as a technical and strategic escalation point for complex evaluations and enterprise opportunities.
• Foster a culture of excellence, accountability, continuous learning, and cross‑functional collaboration.

• Partner closely with Sales Leadership, Product, Engineering, and Marketing to align Snowplow’s technical narrative with market needs and evolving buyer priorities.
• Shape Snowplow’s technical positioning across CDI and Signals, informing demo strategy, proof‑of‑concept design, and technical storytelling.
• Collaborate closely with Post‑Sales Technical Services to deliver strong commercial value from customer acquisition through to product adoption
• Contribute to competitive strategy with clear, opinionated perspectives on Snowplow’s strengths and areas for improvement relative to key players in the CDI, CDP, and real‑time intelligence markets.

• Be passionate about realtime ecosystems. Work alongside Account Executives, particularly on strategic enterprise accounts and complex opportunities.
• Demonstrate the value of Snowplow’s CDI and Signals capabilities through technical demos, notebooks, prototypes, and data assets.
• Qualify opportunities, identify customer use cases, and architect solutions across industry verticals such as retail, media, digital products, and financial services.
• Work with Post‑Sales Technical Services to standardize field code and industry solutions which support the customer journey from PoC through to production
• Act as a trusted advisor to senior technical stakeholders including CTOs, Heads of Data, data engineers, analysts, data scientists, and product leaders.

• 10+ years of Sales Engineering or equivalent technical pre‑sales experience, including at least 5 years managing Sales Engineering teams.
• A strong data‑centric background, with hands‑on experience in areas such as data engineering, cloud architectures, behavioral data, streaming systems, or machine learning pipelines.
• Comfortable in Python and experience developing and presenting analyses using Jupyter Notebooks.
• Familiarity with modern cloud data platforms, data warehouses, data modeling, and real‑time data processing.
• Experience supporting technical evaluations, designing proofs of concept, and presenting to senior technical and business stakeholders.
• Experience with composable software…