Senior Manager, Digital Marketing Strategy & Operations

Senior Manager, Digital Marketing Strategy & Operations

Hybrid in Boston, MA

143 Studios is the award‑winning media production company behind The Mel Robbins Podcast – one of the top‑ranking podcasts in the world. We’re also the same team behind The Let Them Theory, a cultural phenomenon with over 5 million copies sold in 5 months, and six #1 Audible Originals. Every day, our work inspires more than 30 million online followers around the world and reaches hundreds of millions of people monthly.

143 Studios is hiring a Senior Manager, Digital Marketing Strategy & Operations to build, optimise, and manage the systems and processes that power our digital marketing performance across all channels.

This role sits at the intersection of operations, analytics, systems, and execution. We are looking for a hands‑on operations‑oriented marketer to own and maintain our digital marketing channels (website, email & CRM, SEO, paid media, and emerging) across product launches, growth and content distribution campaigns, content distribution, and other brand initiatives. This role requires someone who can translate strategic direction into reliable systems, coordinate with partners and manage channel budgets efficiently, and still roll up their sleeves to execute campaigns, analyse results, and optimise impact – ensuring our marketing engine is both scalable and high‑performing.

This role focuses on building and managing the systems, channels and analytics that drive marketing performance.

The Senior Manager, Digital Marketing Strategy & Operations will:

• Build and maintain scalable marketing systems for testing, reporting, and optimisation.
• Oversee a team of internal and external resources to drive acquisition, engagement, and retention.
• Partner cross‑functionally to launch campaigns that fuel podcast growth, product sales, live events, and brand initiatives.

This role reports directly to the COO.

143 Studios has a massive organic audience and a proven content engine. The next phase of growth depends on turning reach into results – consistent acquisition, retention, reliable data, efficient execution, and monetisation across channels.

This role ensures we have the execution, structure, data, and strategy to make that happen. You’ll be responsible for aligning all digital touchpoints (web, email, paid, CRM, and analytics) under a single growth framework – giving our team the clarity and speed to grow intelligently.

Build and maintain the systems, data flows, and processes that make our marketing machine run efficiently and accurately.

You’ll ensure our tools, tracking, and reporting enable the team to move faster, test smarter, and measure what matters.

• Collaborate with leadership to translate marketing goals into operational processes and measurement frameworks.
• Build and maintain scalable marketing systems for campaign execution, testing, reporting and optimisation.
• Own and maintain website, email marketing, CRM, SEO, paid media, and emerging channels to maximise customer acquisition and value.
• Establish and track KPIs for performance, growth, and ROI, create performance dashboards and synthesize insights for leadership to drive decision‑making.
• Collaborate with high‑performing team including external partners, agencies and freelancers while providing clear direction and accountability.

• Oversee website performance, content publishing, and UX optimisation to support conversions and customer engagement.
• Partner with designers and developers on A/B testing, landing page optimisation and customer journey improvements.

• Lead email/CRM strategy and maintenance: lifecycle strategy, list growth, segmentation, automation, retention, reporting, and engagement funnels.
• Implement lifecycle marketing workflows to improve retention and conversion through personalised, data‑driven lifecycle campaigns.
• Ensure campaigns are fully compliant with privacy regulations, consent management and unsubscribe handling.

• Partner with internal…