Life Sciences Marketing Lead

Overview

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Trans Perfect’s Marketing & Communications team is seeking a full-time Marketing Lead to join our Life Sciences division. This role will serve as a strategic partner to the Life Sciences Marketing Program Manager and play a key part in driving digital marketing strategy, content development, lead generation and nurturing across our life sciences digital program.

The ideal candidate is a proactive, results-driven marketer with 5+ years of experience executing and optimizing digital campaigns, developing compelling content, and aligning with cross-functional teams to generate leads and drive measurable business impact. This is a highly collaborative role that will help execute campaigns and shape the direction of our digital strategy—leading performance reviews, aligning with cross-functional teams, and championing scalable, data-driven programs.

You’ll play a hands-on role in building full-funnel campaigns and fueling demand by showcasing the value of Trans Perfect Life Sciences solutions to various personas across different use cases.

• Digital Program Ownership
• Collaborate closely with the Life Sciences Marketing Program Manager to shape and drive the life sciences digital strategy and content
• Own key work streams across campaign planning, content execution, SEO, lead generation, funnel optimization, and performance reporting
• Act as the go-to lead for digital performance reviews and contribute to program KPIs analysis

• Campaign Performance & Retrospectives
• Lead quarterly marketing performance retrospectives, analyzing what campaigns, messaging, and channels are driving results
• Identify high-performing tactics to scale, and work with the Life Sciences Marketing Program Manager to flag underperforming assets or workflows for revision
• Work cross-functionally to address campaign bottlenecks, audience friction points, and cross-department misalignments
• Drive initiatives to boost domain authority and organic search visibility through content strategy, backlinks, PR coordination, and technical SEO improvements
• Collaborate with the Life Sciences Marketing Program Manager to develop long-term content strategies that support keyword clusters and semantic search
• Collaborate with web and digital marketing teams to ensure our sites are optimized for discoverability and UX

• Lead Generation, Qualification & Funnel Optimization
• Partner with marketing ops and sales to improve lead scoring models, routing processes, and CRM hygiene
• Partner with performance marketing to plan and execute lead generation including drafting, editing, and optimizing content across various campaign types—webinars, nurture series, digital ads, and downloadable resources
• Set clear KPIs for campaigns, track performance, and refine tactics based on analytics
• Align closely with sales enablement to ensure follow-up messaging and documentation are streamlined and effective
• Monitor and report on digital campaign ROI and audience behavior to inform future strategy

• Sales & Stakeholder Collaboration
• Work closely with life sciences sales and subject matter experts to identify marketing needs and messaging priorities
• Stay attuned to industry pain points and customer feedback to inform campaign planning
• Ensure all campaign efforts are aligned with evolving product roadmaps, go-to-market strategies, and commercial goals
• Provide insights on market trends, buyer behavior, and competitive positioning to adjust messaging and targeting

• Cross-Functional Teamwork
• Coordinate with creative, digital, and web teams to bring campaigns to life
• Ensure consistency of messaging, branding, and design across all digital touchpoints

• Bachelor s degree in marketing, communications, or a related field
• 5+ years of experience in B2B marketing, preferably in life sciences or healthcare industries
• Proven ability to manage digital campaigns from strategy through execution
• Excellent writing and communication skills
• Strong project management skills and attention to detail
• Familiarity with marketing automation tools (e.g., , Hub Spot), CRM systems (e.g., Salesforce), and basic design tools…