Associate Director, US Value and Access Payer Marketing; on-site Seaport MA

Overview

Work Your Magic with us! Start your next chapter and join EMD Serono.

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet.

That  why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.

• The Associate Director of Value and Access Strategic Marketing will play a critical role with the Market Access launch preparations for fertility, and execution of the inline EMD Serono fertility brands. This role will partner, contribute, & ensure development of EMD Serono’s Access Value Proposition for the launch brands.
• This includes deep customer insight generation that leads to innovative access channel solutions that elevate EMD Serono’s corporate image and relationships with leading payers, health systems, fertility benefit managers, and other access customers including MSOs, IDNS, fertility pharmacies, etc.
• Reporting to the VP, Value and Access Strategic Marketing, this Associate Director work closely with the Director, Value and Access Strategic Marketer to support the development & implementation of payer access strategies.
• Creating tactical plans to support the market access field teams in the execution of access strategy to ensure optimal coverage across the commercial channel.
• Within the self-pay channel, the associate director will be responsible to provide strategic support and tactical plans to optimize market share and patient journey.
• The play a critical role of fostering collaboration with Managed Markets Account Management, Operations, Pricing Analytics, Health Outcomes, Finance, Brand Marketing teams, and Medical to achieve the vision of fertility brands.

• In close collaboration with cross-functional teams, generate insights on the access environment within managed care and self-pay markets to serve as foundation for launch strategy development
• Support in the development of the Value Proposition, Value Story & Messaging as well creating the launch assets for market access field teams
• Support in developing access strategies and create tactical programs targeting US access influencers within traditional payers, fertility benefit managers, and MSOs.
• In close collaboration with key internal US and Global partners, supporting the development of pricing recommendations and contracting strategies for new US fertility assets.
• Collaborate with the Trade, Channel and SP strategy teams to support the development of distribution strategy, dispensing and data strategy for new US fertility assets.
• Support in the development of the US Brand Plan for fertility product across key channels (commercial insurance plans, PBMs, FBMs, MSOs and self-pay) including access strategies, tactics, and budget allocation in collaboration with Account Management, Operations, Pricing Analytics, Health Outcomes, Finance, Brand Marketing and Medical teams.
• Ensure proposed strategies and tactics are supported through market research, advisory boards, and customer channel feedback
• Support NEVD with PIE presentation strategy and planning and support with build out of B2B decks
• Track market changes and access influencer trends, and share updates through verbal and…