Customer Marketing Manager

Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises.

We’re on the frontier of an entirely new category:
Agentic AI. We enable enterprises to build high-performing hybrid work forces made up of both humans and AI agents. These AI agents aren’t generic copilots. They’re fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one.

Our platform combines generative AI, human‑in‑the‑loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale.

Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with 130% year‑over‑year growth, we’re scaling fast and investing in people who want to shape the future of work with us.

Join us in unlocking global potential, one human and agent team at a time.

This role sits at the center of customer growth. As Customer Marketing Manager, you’ll build the programs that turn customers into long‑term partners—driving expansion, adoption, advocacy, and retention.

You’ll work closely with Customer Success, Sales, Demand Generation, and Product Marketing to create a scalable customer marketing engine that fuels upsell, cross‑sell, and lifetime value. If you’re excited by growth after the deal closes and love building programs that customers truly value, this role gives you ownership and impact.

Build and scale a customer marketing program that drives expansion, growth, and long‑term customer value.

You will design programs that engage customers at every stage of their lifecycle—turning product adoption into revenue expansion, loyalty, and advocacy.

• Own customer marketing strategy focused on expansion, upsell, cross‑sell, and retention
• Build lifecycle programs that drive product adoption, usage, and value realization
• Partner with Customer Success and Sales on expansion opportunities, renewals, and account growth
• Develop targeted campaigns for existing customers by segment, industry, and maturity
• Launch and scale customer advocacy programs including case studies, reviews, referrals, and community
• Support expansion motions with enablement, messaging, and customer proof
• Measure and report on customer engagement, expansion pipeline, and revenue impact

By Day 30:

• Gain deep understanding of Smartcat customers, use cases, and product value
• Audit existing customer marketing efforts, content, and engagement programs
• Build strong relationships with Customer Success, Sales, and Product Marketing
• Identify quick wins to improve customer communication and engagement

By Day 60:

• Launch initial lifecycle and expansion‑focused campaigns
• Align with Customer Success and Sales on expansion triggers, targeting, and handoffs
• Build foundational customer segmentation and messaging frameworks
• Begin developing customer proof points (case studies, testimonials, reviews)
• Establish customer marketing metrics tied to expansion and retention

By Day 90:

• Own a repeatable customer marketing engine supporting expansion and growth
• Drive measurable increases in customer engagement and expansion pipeline
• Launch advocacy programs that scale customer proof and community
• Deliver clear reporting on customer marketing impact and ROI
• Become a strategic partner to Customer Success and Sales leadership

• Built or scaled customer marketing programs in a B2B SaaS environment
• Driven measurable customer expansion, upsell, or retention outcomes
• Partnered closely with Customer Success and Sales teams
• Developed lifecycle campaigns that increased adoption and engagement
• Created customer stories and advocacy programs that influenced revenue
• Used data to guide decisions and prove impact

• Fully remote team
  W…