Senior Manager - BCG Vantage, Customer Insights

Locations

Chicago | Boston | Denver

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

As a Senior Manager within BCG’s Center for Customer Insight (CCI) in North America, you will serve as a senior leader within a well-established and high-performing insights team. You will help scale impact by strengthening team governance, deepening our qualitative excellence, advancing intellectual property, and accelerating commercialization of our insights portfolio.

You will operate across three primary dimensions: team leadership, expert case delivery, and commercialization/IP development.

• Lead & Enable a High-Performing Insights Team
• Act as a senior leader and culture carrier within the North America CCI team, strengthening collaboration, quality standards, and professional development
• Contribute to team deployment, capacity planning, and skill development across qualitative and mixed-method expertise
• Coach and mentor managers and junior team members in research design, moderation craft, synthesis, and client storytelling
• Partner with other senior CCI leaders on capability building, training, and talent development priorities
• Serve as a Senior Qualitative & Mixed-Methods Expert
• Guide case teams on optimal research design, balancing speed, rigor, and strategic relevance
• Lead complex, high-stakes qualitative and mixed-method research programs end-to-end; in particular, you will be seen as a go-to expert for sophisticated qualitative work that informs critical business decisions
• Act as a master moderator – trusted by senior BCG partners and capable of facilitating consumer discussions in front of C-suite audiences (1:1 interviews, focus groups, ethnographic immersions, digital qual communities, and other live research formats)
• Integrate traditional qualitative craft with AI-enabled and “Next Gen” tools (e.g., LLM-assisted synthesis, large-scale text mining, digital ethnography, conversational analytics, persona bots)
• Serve as a senior expert embedded within client engagements, owning and/or guiding qualitative work streams or full research modules and ensuring quality across research instruments, discussion guides, analytic plans, client-facing socialization materials, and final deliverables
• Drive Commercialization & Insights Portfolio Expansion
• Act as a senior ambassador for CCI across North America – fielding requests, shaping demand, and advising case teams on initial research design options and team deployment models
• Support commercialization of CCI’s insights and solutions portfolio, including Insights Infusions, cutting-edge proprietary AI agentic tools, and advanced qualitative offerings
• Partner with commercial and topic leaders to identify repeatable use cases, codify methodologies, and package scalable offerings
• Contribute to proposals, pitch materials, and go-to-market narratives
• Develop thought leadership and intellectual property (e.g., original research studies, frameworks, diagnostics, publications, proprietary methods) that strengthen CCI’s market position
• Help expand awareness and adoption of modern research approaches within across BCG

• Being a deep qualitative expert who is also conversant in wide-ranging, advanced quantitative methods and their appropriate application (segmentation, conjoint, price sensitivity approaches, concept testing,…