VP, Data and Digital Transformation, TD Garden

VP, Data and Digital Transformation, TD Garden

Delaware North is seeking a Vice President, Data and Digital Transformation to lead innovation and growth at TD Garden and the Boston Bruins. In this pivotal role, you will advance the enterprise-wide business strategy and digital functions, driving transformation across fan engagement, operational effectiveness, and revenue optimization.

Minimum – Anticipated Maximum Base Salary: $151,800 - $204,900 / year

In addition to base salary, we offer an annual bonus plan and a role‑based, uncapped sales incentive plan. The advertised pay range reflects what we believe at the time of this posting to be the maximum we would consider for this position. Additional benefits information is available at

At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

• Deliver a unified data ecosystem with analytics frameworks and reporting systems that provide real‑time visibility, insights, and drive a culture of data‑driven decision making.
• Champion adoption of emerging technologies including AI and beyond (e.g., AR/VR, blockchain, IoT) to unlock efficiencies, personalization opportunities, and competitive advantages.
• Advance digital marketing ecosystems including content, social, e‑commerce and engagement platforms to strengthen brand presence, accelerate audience growth, grow revenues, and deepen loyalty.
• Develop vision and execution plan for future‑state and personalized fan experiences across in‑venue and digital platforms integrating seamless touchpoints.
• Lead analysis of customer behaviors, market dynamics, and competitive trends to shape strategic direction, revenue optimization, improve marketing effectiveness, and identify growth opportunities.
• Arm stakeholders with advanced financial modeling, pricing strategies and performance forecasting to maximize yield profitability and retention across all business lines.
• Drive organizational adoption of new systems and processes through structured change management and training programs.

• Bachelor’s degree required;
  Master’s/MBA preferred.
• Minimum of 10 years of experience in business strategy functions including data, analytics, digital, sales, marketing, ticketing and business development, ideally in the sports or entertainment industry.
• Executive leadership skills with a proven ability to lead dynamic teams and influence at the C‑suite level, communicating technical concepts in business terms.
• Hands‑on experience with CRM platforms, marketing automation tools, and data integration technologies and a deep understanding of omnichannel customer journeys.
• Experience applying AI, machine learning, or automation to enhance efficiency, personalization, or business performance.
• Ability to define KPIs for digital transformation initiatives and measure impact across revenue, engagement, and operational efficiency.
• Experience overseeing front‑end and back‑end development, building of a data ecosystem to achieve a golden record, and integrations to power operations.
• Background in developing pro‑formas and evaluating ROI for new initiatives or strategic investments.
• Familiarity with formal operations management theory and comfortable with managing complex projects and workflows.
• Strong stakeholder management skills with demonstrated success partnering across marketing, revenue, sales, support functions and operations teams.

Our business is all about people, and that includes you. Delaware North is a family‑owned company with 100+ years of history. Our operations span the world, offering you unique paths to growth and success. Whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail—part‑time or full‑time—we’re invested in helping you achieve your career goals. Together, we’re shaping the future of hospitality—come grow with us!

Delaware North, along with its subsidiaries, is an equal‑opportunity employer and encourages individuals of all backgrounds to apply, including those without regard to race, color, religion, sex, gender identity, national origin, age, disability, veteran status, sexual orientation, or any other legally protected status.