Principal, Product Manager

Are you looking to join a company that is experiencing high growth? Do you want to be a pioneer in an industry that is at the forefront of digital transformation? If so, keep reading - this may be the perfect opportunity for you.

About L2L:

L2L is on a mission to empower workers to manufacture better together. The Connected Workforce Software market is exploding, and L2L is at the forefront, providing software that enables manufacturing facilities to drive efficiency and productivity across the plant floor. Our modern technology provides real-time visibility and action‑driving tools that enable the entire workforce to systematically identify and solve problems, and provides workers with the personalized information they need to do their best work.

L2L thereby improves overall equipment effectiveness, reduces unplanned downtime, and ensures managers have the insights they need to make better decisions.

L2L recently acquired Swipe Guide, a European trailblazer in mobile‑first frontline training and visual job aids for the manufacturing workforce. Together, we empower our customers by delivering actionable data and powerful frontline training solutions that enable every worker to perform like a seasoned pro.

L2L is backed by M33 Growth, a growth‑focused private equity firm in Boston Massachusetts that provides both capital and resources to develop already‑great businesses into market leaders.

We’re hiring a Principal Product Manager, who will partner closely with our Chief Strategy Officer, to lead our Maintenance & Task Management product portfolio, one of L2L’s most impactful and widely used product areas. This is a senior, highly strategic role with full end‑to‑end ownership—from vision → roadmap → delivery → customer value and long‑term success.

Our north star is simple:
Bring simplicity beyond complexity to the shop floor, increase worker capacity, and unlock a more preventive, connected future for manufacturing.

Here’s how you can drive action that matters.

• Drive value experience: Build and execute a product strategy that drives the value experience for new and existing customers to drive ARR and increased ACV through rapid adoption, balancing strategy & execution.
• Achieve high adoption & engagement through product simplification. Accelerate time to value through a focus on simplification and capabilities that drives faster site to site deployments to power expansion and scalable impact.
• Shape the future state: Champion the evolution of the product toward an AI‑driven, preventive maintenance solution; using data‑backed insights and confident leadership to influence direction and challenge legacy thinking.

Product Strategy and Planning:

• Own end‑to‑end success for selected products from concept through delivery and ongoing market success. Define and own the core metrics measuring adoption and retention that achieve company goals.
• Drive product planning based on external and internal inputs to shape the approach to future offerings with successful product/market fit that are aligned with business objectives.
• Articulate the product roadmap to drive internal planning and consensus‑building and evangelize in external communication to customers, partners and industry analysts.
• Perform market analysis to identify high‑value opportunities for growth and expansion; provide recommendations for prioritized investment.
• Create business plans with financial assessments to evaluate new investment opportunities for planning and buy‑in with the Product Leadership team.
• Own the end‑to‑end lifecycle for all products, driving portfolio optimization by identifying opportunities for simplification, defining clear end‑of‑life (EOL) strategies, and executing seamless customer migration plans to focus resources on high‑impact initiatives.
• Assess competitors and evaluate features/functions of their products, pricing models, and positioning to drive internal strategies.
• Collect and assimilate inputs from customers, market trends, competitive influence, and industry analysts, as well as internal sources, including Sales, Technical…