Account Director

The Account Director is a senior, client-facing individual contributor within the Account Management team orting into a Key Account Director (KAD), this role is designed for highly experienced Account Managers who can independently lead complex client relationships, and own account strategy across their book of business. This role is accountable for driving measurable client business outcomes, including revenue growth, performance improvement, and long‑term account health across a complex, multi-channel portfolio.

The Account Director serves as the senior strategic lead on assigned accounts, responsible for client health, retention, and growth. They partner closely with Project Managers, Strategists, and Channel Operators to ensure marketing programs are strategically sound, performance‑driven, and aligned to client business objectives. This role does not have direct reports but carries significant influence and accountability. As a trusted advisor to senior client stakeholders, the Account Director connects marketing performance to broader business objectives, ensuring strategies are integrated, data‑driven, and commercially sound.

• Own the strategic direction of assigned accounts, ensuring marketing strategies are aligned to client business goals and continuously refined based on performance, insights, and client feedback.
• Lead development of integrated, cross‑channel marketing strategies grounded in client business context, competitive landscape, and performance forecasting.
• Elevate client conversations beyond execution into business outcomes, prioritization, and forward‑looking planning.
• Lead QBRs, annual planning, and strategic working sessions, delivering executive‑level narratives that translate performance insights into business impact, future opportunity, and clear investment recommendations.
• Partner closely with Strategists to ensure strategy is consistently applied across channels and clearly reflected in client roadmaps and communications.

• Act as a senior escalation point for assigned clients, supporting your account team during sensitive periods, performance concerns or shifts in scope or expectations.
• Build and maintain strong relationships with senior‑level client stakeholders, developing trust through proactive communication, transparency, and thoughtful counsel.
• Establish and maintain a regular cadence of strategic check‑ins with clients to reinforce value, surface risks early, and identify opportunities for deeper partnership.
• Own the client lifecycle across assigned accounts, including onboarding alignment, expectation setting, executive engagement, renewal readiness, and long‑term partnership growth.

• Own client retention and renewal strategy for assigned accounts, leveraging performance data, client feedback, and financial insight to proactively mitigate risk and support contract renewals.
• Identify and close upsell and expansion opportunities, collaborating with Strategists, KADs, and Executive Leadership on positioning, narrative, and timing.
• Ensure growth conversations are grounded in client business objectives, performance insights, and scalable project plans.

• Monitor account health across KPIs including performance against goals, client satisfaction, retention risk, and revenue stability, translating performance data into clear insights, risks, and opportunities.
• Partner with channel leads to ensure accurate forecasting, budget pacing, and financial hygiene across campaigns and initiatives.
• Regularly review performance trends and insights with leadership, to inform retention and growth strategy and identify optimization levers.

• Serve as the strategic connective tissue between Account Management, Strategy, Paid, Organic, Creative, Content, and Project Management teams, ensuring integrated planning, prioritization, and execution.
• Ensure internal teams are clear on client priorities, expectations, and strategic direction.
• Collaborate closely with KADs on strategic initiatives, account planning, and continuous process improvement.