Senior Product Marketing Manager Marketing
Listed on 2026-02-01
-
IT/Tech
Digital Marketing -
Marketing / Advertising / PR
Digital Marketing
Marketing
· Boston, London
Akeneo is the Product Experience (PX) company and global leader in Product Information Management (PIM), creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere.
We’re all about experience - from the best-in-class product we build to the inspiring environment we create for our employees. You’ll grow in a dynamic environment where your ideas and expertise will make an impact from day one. Our flexible work model empowers you to thrive, balancing professional success with personal fulfillment. At Akeneo, you’ll be part of a supportive and collaborative team that values open communication, shared successes, and meaningful relationships.
Learn more about our culture and values via our Career page.
Job description:
Akeneo is shaping the future of product experience, and we are looking for a passionate Senior Product Marketing Manager to join our team. Reporting to the VP of Product Marketing, you will play a pivotal role in executing go-to-market strategies, building product enablement content, and developing impactful messaging that drives product adoption and revenue growth. We are looking for someone who has strong experience in the enterprise space and a track record of delivering solutions for premium and enterprise buyers within MDM, IT departments and senior leaders.
This role is perfect for someone eager to collaborate cross-functionally and take ownership of critical product marketing initiatives in a fast-paced SaaS environment.
Key responsibilities- Own enterprise market insights, developing a deep understanding of premium and enterprise buyers (including MDM and IT decision-makers) through direct customer and prospect engagement, field input, and market analysis.
- Lead the evolution of enterprise-focused personas, ensuring messaging reflects expectations around scale, security, governance, and technical credibility.
- Translate insights into clear, authoritative, and technically credible messaging that drives enterprise acquisition and supports complex buying cycles.
- Act as a strategic partner to Product, Sales, and GTM leaders, ensuring enterprise needs are reflected in positioning, roadmap input, and customer-facing content.
- Lead messaging, positioning, and value narrative development for product launches, major enhancements, and strategic initiatives.
- Own the creation and execution of customer-facing launch assets (product guides, blogs, videos, web content), ensuring consistency and clarity across channels.
- Partner cross-functionally with Product, Marketing, Sales, and Enablement teams to drive cohesive, high-impact launches that accelerate adoption and revenue.
- Provide strategic input into launch planning, prioritization, and post-launch performance evaluation.
- Define and lead product enablement for assigned products or solutions, ensuring alignment with company GTM priorities and revenue goals.
- Own the creation of high-impact enablement assets (one-pagers, competitive positioning, feature slides, personas, pricing & packaging) that directly improve win rates and field effectiveness.
- Lead enablement delivery through live training, demos/videos, and scalable content, ensuring adoption and consistent messaging across the field.
- Establish feedback loops with Sales and Revenue leaders, using field insights to continuously refine messaging, positioning, and enablement approaches.
- Own pricing and packaging strategy to drive premium and enterprise adoption and increase ACV, in close partnership with Product and senior executives.
- Influence product direction by shaping premium feature definition and differentiation, ensuring enterprise value is clear and defensible.
- Develop and enable scalable pricing and packaging frameworks, equipping Sales with clear guidance, value narratives, and long-term monetization strategy.
- Bachelor’s degree in Marketing, Business, or equivalent practical…
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