UN Women Social Media Specialist P3, Bonn, Germany FTA

Background:

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

The Division of Communications and Advocacy (DCA) works to strengthen UN Women’s position as a partner of choice for gender equality and the empowerment of women (GEWE) among governments and private sector actors around the world. The Division does this by positioning GEWE in the intergovernmental and multilateral fora, and engaging with governments and private sector corporations, foundations and individuals as policy, programme and resource partners.

The Communications & Advocacy Section at UN Women Headquarters in New York supports the positioning of women’s empowerment and gender equality as key issues on the international agenda and establishes UN Women’s role as the global authority in this context. This entails developing and promoting high-quality content, communicating about UN Women’s work through digital and social media and engaging a global audience online.

Under supervision of the Head of Social Media, the Social Media Specialist coordinates and oversees social media policies, strategies and activities of UN Women especially as they related to the Beijing
30 campaign and provides guidance and training to colleagues in the field and at Headquarters (HQ).

• 1. Develop and implement social media strategies around large events, initiatives and corporate priorities:
  • Develop and implement social media strategies in line with overall communications plans for campaigns and other relevant international days and commemorations, such as International Women’s Day or the 16 Days of Activism against Gender-Based Violence
  • Oversee the development of social media assets for campaigns and events in collaboration with colleagues across the social media, multimedia, media and editorial teams.
  • Develop and disseminate social media packages for campaigns, relevant international days, UN commemorations and large events.
  • Provide analytics and reports on social media implementation around specific campaigns.
  • Coordinate social media partnerships.
• 2. Manage daily social media outreach and engagement around UN Women’s work and the issues of gender equality and women’s empowerment:
  • Oversee daily messaging and outreach on UN Women’s global social media platforms (X, Instagram, Facebook, Linked In, Tik Tok) and to increase visibility of the organization’s work and its issues.
  • Ensure daily monitoring, community management and engagement on UN Women’s global social media platforms.
  • Ensure an increase in UN Women’s social media audience and engagement.
  • Monitor and identify opportunities to tap into ongoing conversations, initiatives and campaigns.
  • Provide regular analytics of social media outreach;
  • Supervise consultants supporting social media outreach;
  • Research new tools for social media management and analytics, and leads the procurement processes as appropriate.
  • Monitor UN women field office social media account and amplify content on global channels as appropriate to ensure global representation.
• 3. Provide technical and administrative advice
  • Provide technical and administrative support and advice on social media account management to colleagues across regions
  • Manage access to social media tools and accounts for colleagues across regions to enable global activations.
  • Support the maintenance of files and records related to social media management
  • Provide regularly updated social media guidance notes on the use of the different platforms;
  • Troubleshooting account access
  • Provide training to UN Women staff in the field on the use of social media for UN Women as well as personal accounts;
  • Deliver presentations for other UN agencies/ departments to increase visibility of UN Women’s social media work.
• 4. The incumbent performs other duties within their functional profile as deemed necessary for the efficient functioning of the Office and the Organisation.