Marketing Executive

As part of a newly created team, were looking for a Marketing Executive with a strong focus on content creation and social media, alongside other core marketing activity such as email, PPC, PR, website management, printed media and internal communications. This is a wonderful role that is tasked with bringing our life-changing services to life online, telling the stories of the people and communities that benefit from this change.

The role will work as part of an experienced marketing team to deliver high-quality marketing campaigns across all ABL regional services, including Your Health, BeU and Healthy Lifestyles, supporting the achievement of referral and attendance targets. Responsibilities include creating engaging content for multiple social media channels, managing paid digital media and email nurture campaigns to drive referrals, and developing website and app content in collaboration with regional teams, web specialists and software developers.

The role will also work closely with regional stakeholders to understand local needs and co-create tailored marketing plans, while contributing to the development of an effective, best-in-class marketing function.

ABL is an exciting, fast-paced, growing community health organisation. As an experienced, CQC-registered provider of community health services, we are passionate about delivering evidence-based,innovative, effective and relevant healthcare services in partnership with individuals, communities and stakeholders.

Marketing at ABLHealth plays a vital role in helping people understand, access and engage withour services, and in building the ABL Health brand across the UK. This is a rare chance to work in a marketing team promoting a range of services that genuinely help people, that are completely free to access.

The Role

As part of a newly created team, were looking for a Marketing Executive with a strong focus oncontent creation and social media, alongside other core marketing activity suchas email, PPC, PR, website management, printed media and internal communications. This is a wonderful role that is tasked with bringing our life-changing services to life online, telling the stories of thepeople and communities that benefit from this change.

Key Responsibilities

Work within an experienced marketing team toprovide an outstanding marketing campaigns for all the ABL regional services(Your Health, BeU, Healthy Lifestyles) to ensure we achieve our referral and attendance targets.

Create engaging content for multiple social media profiles to amplify our services and results.

Work closely with the regional teams to understand their needs, and co-creating regional marketing content and execution plans tohelp meet local service targets.

Manage paid digital media campaigns and email nurture campaigns to drive referrals.

Create new website and app content working with the regional teams on requirements, and the web and software developers on delivery.

Contribute to the shaping and building of an effective marketing function, helping the new team to evolve into a best inclass department.

About You

A dynamic, creative mindset with the ability to positively contribute to a team with ideas, passion and enthusiasm.

Experience managing content planning, production,scheduling and engagement across multiple social profiles.

Experience of one of these 2 areas we dontexpect you to be proficient in both, but to have good hands on experience ofone.

Strong content creation and video skills, including filming and editing a variety of people including staff and service users.

Strong experience of managing multiple highly targeted, paid social media campaigns and optimising according to performance data.

Experience using AI tools for content creation suchas copy, video, and imagery.

Comfortable taking a performance marketing approach; reviewing analytics and data to help shape content execution andmedia planning.

Experience of healthcare marketing or an environment requiring emotive storytelling is beneficial.

Comfortable working remotely and still developing close relationships with regional stakeholders, and travelling to different offices…