Senior E-Commerce Executive

Job Overview

We’re on the lookout for a Senior Ecommerce Executive who loves digging into data, spotting opportunities, and turning insights into action. This role is all about making our customers’ online experience the best it can be – removing friction, adding personal touches, and making sure every click counts. You’ll balance creativity with commercial thinking to deliver changes that really move the needle for both our customers and AO.

Our people are our superpower, and we’re unstoppable when we’re together. We want your ideas to flow, so you’ll be based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth.

Here’s what you can expect to be doing:

• Develop and deliver CRO strategies to improve onsite performance and customer experience.
• Analyse customer behaviour to identify friction points and optimise the purchase funnel.
• Ensure all initiatives align with wider business objectives and commercial goals.

• Implement personalised experiences across the site, including product recommendations, social proofing, and tailored content.
• Drive initiatives that make content and messaging more relevant for individual customer segments.

• Use analytics to measure the impact of CRO initiatives and provide actionable insights.
• Monitor key metrics such as revenue per visitor, conversion rate, and AOV to inform optimisation strategies.

• Lead and build A/B tests to validate hypotheses and measure performance improvements.
• Collaborate with UX designers, web analysts, developers, and internal/external teams to implement test variations.

• Communicate findings and recommendations clearly to both technical and non-technical stakeholders.

• Proven experience in conversion rate optimisation within an e-commerce environment.
• Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
• Excellent storytelling ability – translating data into compelling narratives about customer behaviour and optimisation opportunities.
• Experience in A/B testing and experimentation frameworks.
• Familiarity with analytics tools (GA4 preferred but not essential).
• Experience with tools such as Bloomreach, Coveo, Dynamic Yield, and Monetate is essential.

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly – and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.

• Holidays – 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension – Contribute 5% of your annual salary and we'll match yours.
• Be a VIP at the AO Arena; opportunities to win free tickets, pre‑sale access.
• Health & wellbeing – discounted gym membership, onsite spa, and Help @ Hand scheme providing access to virtual GP’s, mental health support and more.
• Discounts – exclusive discounts across our product range.
• Family leave – Enhanced maternity, paternity and adoption leave.
• Making a difference – 2 fully paid days a year to donate time to any charity of your choice.
• On‑site perks – free onsite parking, complimentary breakfast and a coffee at our subsidised Starbucks!

Mid‑Senior level

Full‑time

Sales and Business Development

Retail

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