Sr Analyst Strategic Analytics Job Bolingbrook area,Illinois USA,IT/Tech

OVERVIEW

Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts—in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics.

To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.

THE

IMPACT YOU CAN HAVE

Ulta Beauty has built a diverse ecosystem of data – with the crown jewel being a rich customer dataset with over 44 million active members in our Ulta Beauty Rewards loyalty program. We also have a mature data pipeline that captures many other business critical data signals and makes them available for analytics-driven insights generation and action.

The Senior Analyst, Strategic Analytics is responsible for measuring and optimizing the performance of personalization initiatives across digital and marketing channels. This role partners with Marketing, Product and Digital leaders to design experiments, quantify incremental impact of Personalized activations, and translate complex datasets into actionable insights that influence strategic decisions.

YOU'LL ACCOMPLISH THESE GOALS BY

Analyze A/B and multivariate Personalization experiments using Adobe Target, ensuring statistical validity and clear business interpretation, providing recommendations on test design as needed

Partner closely with Marketing Personalization & Digital teams to uncover insights and recommend testing opportunities and optimizations to customer journeys

Partner closely with Data Science Teams to recommend new advanced analytics models that could be used to reach Personalized audiences

Analyze customer journeys in Adobe Journey Optimizer and Adobe Customer Journey Analytics to measure incremental performance and engagement lift

Query and manipulate large-scale structured datasets using SQL & Python within a big data environment (Google Cloud Platform)

Develop automated dashboards and reporting solutions in Power

BI and Customer Journey Analytics to enable self-service performance monitoring and insight gathering

Work with internal partners to assess business needs and transform them into meaningful observations by selecting optimal analytic technique(s) depending on the nature of the business problem

Prepare and present results to various teams within the organization in an audience specific language with a focus toward action-oriented decision-making

Continually look for ways to improve analysis processes and deliverables

Develop a strong partnership and collaborate with Ulta Beauty business partners, performing as a team member who consults on how to attain the business goals by leveraging customer data and insights

Improve analysis workflows, documentation, and test-and-learn knowledge repositories

THE ESSENTIALS FOR SUCCESS

BA/BS degree in Business Analytics, Mathematics, Computer Science, Statistics, Data Science or related analytical degree or experience (Master’s preferred)
5+ years of experience in experimentation, digital analytics, or customer behavior analytics (internship/project experience considered for early-career candidates)
Strong proficiency in SQL and relational databases
Advanced Excel and PowerPoint skills
Experience with A/B Testing Tools – Adobe Target preferred
Experience with Adobe Analytics and/or Customer Journey Analytics
Experience with Python or R a plus Experience in retail or CPG industry a plus
Experience with data visualization tools (i.e. Tableau or Power

BI) a plus.
Excellent interpersonal, verbal, and written communication skills - must be able to communicate complex ideas in both technical and user-friendly language.
Capable of working…


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