Sales Engineer - Power Grid Automation

Sales Engineer - Power Grid Automation

The Sales Engineer - Power Grid Automation is responsible for driving revenue growth and market penetration by providing solution-based selling and technical expertise of G&W Electric's medium voltage switch gear with Power Grid Automation solutions. This customer-facing role combines deep technical knowledge with strong business acumen to identify high-value opportunities, support field sales teams, channel partners, and end users across utility, industrial, commercial, and data center markets.

The Sales Engineer will engage with consulting engineers, EPCs, contractors, and key decision-makers to develop and present tailored solutions that address customer challenges. This position requires the ability to translate complex customer requirements and problems into a solution with a compelling value proposition while building long-term strategic relationships that drive adoption of G&W's innovative Power Grid Automation solutions. This role requires a strategic mindset for pipeline development, and the ability to champion the customer's voice internally to shape future product innovation.

• Drive business growth by developing and executing strategic sales plans, identifying target customers, and pursuing high-value opportunities across assigned territories and market segments.
• Direct and energize the G&W sales force, Territory Managers, and Representatives to identify, qualify automation opportunities, execute power grid automation solution sales playbooks.
• Develop account plans for strategic customers and national consultants to drive penetration and long-term relationship growth
• Own the full customer engagement cycle from discovery and qualification through contract negotiation and close.

• Engage early in the sales cycle with electrical consultants, EPCs, developers, and end users to position G&W Power Grid Automation as the preferred solution partner during project planning and design phases
• Lead solution design discussions in-person and virtually with customers to understand their technical and commercial needs, and recommend optimal G&W solutions that solve their specific problems
• Collaborate with the internal application engineering and automation engineering teams to develop targeted proposals for large and strategic opportunities.
• Support project kickoff sessions with customers and internal project teams to ensure smooth project handoff and execution to the project management team.

• Contribute to and present technical briefings, white papers, application guides, and presentations to engineers and key decision-makers, articulating value propositions against competitors.
• Build and maintain knowledge of all G&W products and solutions, staying current on industry power system automation technologies, trends, and competitive landscape.
• Support promotional activities such as trade shows, lunch-and-learns, and industry conferences to enhance G&W brand visibility and market positioning.
• Collaborate with product management teams by providing customer feedback, market intelligence, and insights on competitive situations to influence product development and roadmaps

• A Bachelor's degree in Electrical Engineering, Mechanical Engineering, or related technical discipline required; MBA preferred
• A minimum 5 years of experience in power grid automation engineering, power system communication, technical solution sales, or field application engineering within the electric utility, power distribution, or related industries
• Demonstrated success in a customer-facing role with proven ability to close technical solution opportunities or implement complex solutions.
• Knowledge of electrical power systems and distribution networks, including medium voltage switch gear, distribution automation, SCADA, ADMS, protection and control schemes, and automated switch gear solutions
• Understanding of power system automation protocols and technologies including DNP3, Modbus, IEC 61850, RTUs, IEDs, and ethernet communication mediums.
• Excellent communication skills, both written and oral, with the…