Assistant Director of Strategic Enrollment

Job Summary/Basic Function

The Assistant Director of Strategic Enrollment oversees recruitment initiatives focused on student populations identified in Boise State’s Strategic Enrollment and Retention Plan (SERP), with an emphasis on rural, first-generation, Pell-eligible, and transfer students, as well as other student populations aligned with institutional enrollment goals. This position is responsible for hiring, training, and overseeing the work of a team of Admissions Counselors, and provides leadership in delivering strong, positive customer service to future students and families.

The Assistant Director assists in meeting enrollment management goals by supervising Admissions Counselors and providing leadership in the ongoing development of effective and high-quality recruitment events. The Assistant Director ensures that recruitment events, presentations, and publications appropriately target the selected audience by taking into account University brand standards, key talking points, and the enrollment cycle.

Note: This section has been reformatted for clarity while preserving the original content. It describes the role, the team, and the expectations for recruitment and enrollment activities.

About the Role
:
This position provides leadership in advancing Boise State’s enrollment goals by supervising Admissions Counselors and supporting data-informed recruitment strategies. The role collaborates closely with the Admissions team to plan and deliver high-quality events and recruitment efforts that support prospective students throughout the enrollment process. It balances strategic planning with hands-on leadership.

Why You'll Love This Job
:
You’ll work with a collaborative Admissions team that values shared goals, practical solutions, and a supportive work environment. This role offers a mix of strategic and day-to-day work in a fast-paced setting where no two days are the same. You’ll also play a direct role in helping future students navigate the admissions process and take meaningful steps toward their educational goals.

Please note
, this position is not eligible for visa sponsorship.

Provides immediate supervision to a unit or group of operational or technical employees. Sets and delegates day-to-day tasks to achieve operational objectives. A portion of time may be spent performing individual tasks related to the unit; however, supervisory activities must constitute a primary part of the job. Supervises unit operations to ensure compliance with departmental or campus policies, procedures, and defined internal controls.

Problems typically involve a single area, process or constituent group. Ensures accountability and stewardship of campus resources (operational, financial, and human) in compliance with departmental standards and procedures.

60% of the time
, the Assistant Director of Strategic Enrollment will perform:

Recruitment and Staff Supervision

• Ensure Admissions Counselor staff deliver consistent, accurate, and timely communication (presentations, events).
• Train, mentor, and directly supervise Admissions Counselors.
• Coach and mentor student staff to provide comprehensive services and deliver consistent and accurate information in a positive, timely, and efficient manner.
• Coordinate work schedules to ensure adequate coverage to meet the cycle of demand; includes collaborating with other supervisors in the unit to share projects based on priority of projects and level of need.
• Provide consistent and constructive feedback via regular meetings and performance evaluations.
• Promote and model a positive customer service model, including planning and participating in office-specific and cross-divisional training.
• Effectively communicate university policies to staff; ensure that staff understand and can also articulate university policy to students.
• Participate as an Admissions team member and a member of the Management team; includes designated management meetings, all staff meetings, assessment activities, annual planning, and annual report writing activities.
• Provide input and feedback to the Communications team in the development of recruitment…