Digital and Web Marketing Manager

Culture rules at Delta Dental. It's key to our becoming the leading dental benefits carrier in the state, reaching over 500,000 Idahoans with our dental plans and community outreach programs. We're small on ego and big on grins. You'll see us involved in community events and "Did you make someone smile today?" on our To-Do lists. Our employees have the opportunity to make a difference in people's lives while working in an environment full of challenge, collaboration, flexibility, and industry-leading growth potential.

Join our team committed to better oral health for all Idahoans.

The Marketing Manager, Digital and Web Experience, is a critical role responsible for managing, maintaining, and enhancing the Delta Dental of Idaho website using Adobe Experience Manager (AEM). The primary focus of this position is to ensure the website is accurate, up to date, user-friendly, and aligned with brand and business objectives.

In addition, this role develops and executes digital marketing initiatives that support brand awareness, lead generation, and sales across channels, including SEO, SEM, paid media, email, social media, and content marketing. The position works closely with cross-functional partners to plan, implement, and measure digital campaigns, manage website content and performance, and conduct market research to inform ongoing optimization efforts.

• Manage, maintain, and optimize the Delta Dental of Idaho public website using Adobe Experience Manager (AEM). Ensure content accuracy, usability, accessibility, and brand consistency.
• Oversee the web experience in AEM by implementing AI-assisted workflows for routine updates, tagging, taxonomy, and metadata improvement, including AI-supported content generation.
• Manage comprehensive SEO and GEO strategies to improve organic visibility across traditional search engines, AI assistants, and emerging digital environments.
• Monitor performance metrics (traffic, engagement, conversions). Use AI-supported analytics to surface behavioral insights and inform predictive recommendations.
• Oversee page creation, archiving, and redirects. Partner cross-functionally on digital governance, content standards, and ethical AI use, ensuring privacy and accessibility compliance.
• Partner with IT to support enhancements to secure member, provider, employer, and broker portals, including content updates, testing, and release coordination.
• Plan and optimize paid digital campaigns. Coordinate with third-party agencies and Delta Dental Association partners to support website functionality and shared digital initiatives.
• Support digital marketing and social media advertising efforts in collaboration with the Marketing Specialist to drive qualified traffic and engagement.
• Stay informed on website management, digital experience, accessibility, security, and marketing best practices to recommend enhancements and ensure compliance with evolving standards.
• Build effective working relationships with internal stakeholders to ensure digital platforms meet business and user needs.
• Demonstrate commitment to the organization’s vision, mission, values, code of ethics, and security standards.
• Perform other duties as assigned.

• Bachelor’s degree or equivalent experience.

• Minimum of three years of experience as a website manager, digital marketing specialist/manager, or similar role.

• Experience working in content management systems, preferably Adobe Experience Manager (AEM).

• Ability to use approved AI-assisted tools to support digital content creation, analysis, optimization, and quality assurance, with appropriate human review to ensure accuracy, brand alignment, accessibility, and compliance.

• Experience applying AI-supported insights to evaluate website performance and digital user journeys, including identifying friction points, content gaps, and optimization opportunities.

• Demonstrated judgment in responsible AI use within a regulated or confidential-data environment, including adherence to governance standards and validation of outputs.

• Understanding of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and display…