Media Buyer; Meta, Google, TikTok

Media Buyer (Meta, Google, Tik Tok)

Location:

Remote PST time zone

Employment Type:

Independent Contractor | Full-Time

Nopalera is a culture-forward bath, body, and fragrance brand rooted in Mexican heritage and powered by the beauty of the nopal cactus. We create high-quality, sustainable products that celebrate and elevate Latino culture in the premium beauty space. Bold, mission-driven, and fast-growing, Nopalera is building more than a brand; we're building a movement.

We are seeking a performance-driven Media Buyer to manage and optimize paid campaigns across Meta (Facebook & Instagram), Google (Search & Shopping), and Tik Tok. The ideal candidate has experience scaling ecommerce brands, is highly analytical, and can translate data into actionable insights that drive profitable growth. This role is critical to building our acquisition engine and fueling Nopalera's next stage of expansion.

• Plan, launch, and optimize campaigns across Meta, Google, and Tik Tok with a focus on driving efficient customer acquisition and revenue growth.
• Conduct A / B testing for creatives, audiences, copy, and bidding strategies across platforms.
• Monitor and manage daily / weekly performance against ROAS, CAC, CPC, CTR, and other key performance metrics.
• Execute keyword research, audience segmentation, and funnel strategies to maximize performance.
• Collaborate closely with creative, content, and CRO teams to ensure ad and landing page alignment.
• Provide weekly reporting with actionable insights and recommendations to optimize spend and scale results.
• Stay up to date on platform policies, algorithm updates, and emerging trends.